The cultural values of a country impact its national psychology and identity. Citizens’ values and public opinions are conveyed to state leaders over the media and other information channels, both directly and indirectly influencing decisions on foreign policy. The traditional cultural values that affect the psyche of the Chinese people are harmony, generosity, morality, courtesy, wisdom, honesty, loyalty, and filial piety. This study aims to analyze the attitudes of Chinese college students toward traditional culture. The reliability and effect factors of the traditional culture acceptability questionnaire are set in the context of deep learning. A questionnaire on traditional culture education of college students is compiled using the indicator evaluation methods, and the current situation of traditional culture education is investigated for college students. A total of 300 valid respondents are returned from five universities including Shanghai Jiaotong University, Fudan University, Yunnan University, Kunming University of Science and Technology, and Yunnan Normal University. Results show that 28% of college students believe that practical activities including visiting and learning and traditional festival commemoration are the most effective ways to educate traditional culture for them, which accounts for the largest percentage. Similarly, 19% of students suggest online publicity, while 16% believe that lecture reports are particularly important, and 12% of students advocate the teaching courses. In addition, about 23% of the students choose other methods, such as seminars, setting up Chinese culture festivals, and building cultural associations. The outcomes of this study provide data support for identifying the shortcomings in traditional cultural education and formulating strategies.
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