This study was conducted to demonstrate the impacts of push and pull factors on tourist satisfaction and behavioural intention of visitors towards Can Tho City river tourism. Structural Equation Modeling (SEM) was used to analyse the data. Research data were collected by direct interviews with 235 visitors who have experienced the river tour in Can Tho City. The research has shown that push and pulls factors positively affect destination satisfaction. Besides, destination satisfaction promotes the return intention, willingness to pay, and positive word of mouth of visitors towards river tourism. The study proposes important implications to effectively use river tourism image of Can Tho City, thereby attracting both domestic and foreign tourists. These solutions may help improve the tourism industry of the city.

The study was conducted with the overall purpose of examining the relationship between novelty seeking, satisfaction, return intention, and willingness to recommend of international visitors in Vietnam. Structural Equation Modeling (SEM) was used in this study. Research data were collected by direct interviews with 252 international visitors from different countries visiting at least two tourist attractions in Vietnam. The research's results indicated that novelty-seeking was made up of four factors (relaxation seeking, experience seeking, arousal seeking, and boredom alleviation). The research proved that novelty seeking positively affected satisfaction. Besides, satisfaction also contributed to high effects on two other factors, namely, return intention and willingness to recommend. Comprehensively, some recommendations were provided to improve destinations' attractiveness as well as to ameliorate Vietnamese tourism service quality.

In the context of the industrial revolution 4.0, information technology (IT) plays an essential role in the supply chain operation. Adopting IT helps companies stay competitive globally. Many researchers have highlighted the influence of IT on supply chain management and performance. It facilitates the linkages between components in the supply chain, minimizes operating costs, and enhances supply chain performance. Furthermore, IT helps increase the speed and quality of information exchange between partners in the supply chain, increasing competitiveness. To develop tourism, the application of information is a prerequisite for success. Currently, most tourism organizations in Vietnam have applied IT in operating their activities. However, new technologies' application and updated processes have not been synchronized. In Vietnam, literature reviews have indicated that there was no research demonstrating the role of IT in the supply chain performance of the tourism industry. This study was conducted to demonstrate the influence of IT on tourism supply chain performance in Vietnam. The level of impact is presented through the intermediary of “information sharing” and “electronic data interchange”. Research data was collected from 154 domestic and international travel agencies. The study has applied structural equation modeling (SEM) to prove the positive impact of IT on information sharing and electronic information exchange, thereby improving the efficiency of the supply chain. Research results have confirmed the significant role of IT in tourism supply chain performance in Vietnam. It concludes that tourism managers need to pay special attention and adequately invest in IT to improve the performance of the tourism supply chain continuously

With advanced technology, service providers have used multiple channels to get customer feedback. Online complaints are considered a useful solution for many service providers. If the online complaints are appropriately resolved, this not only helps recover customer satisfaction but also enhances the service image in customers' minds. This study applies structural equation modeling (SEM) to determine the affecting factors on online complaint intention and service recovery expectation in e-banking services. Research data are collected by random sampling with a sample size of 206 customers who have ever experienced e-banking service failures. The study demonstrated that customers' intention to complain online is influenced by attitude towards online complaints, complaint experience, and service failure severity. Besides, online complaint intention positively influences customers’ recovery expectations for e-banking service failures.

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