The article examines features of stability and transformation of the personality type emerging as a normative and value image of the modern Russian society. Based on approaches of Erich Fromm, David Riesman, Yuri Levada, two trends can be revealed: one of them aims to preserve those archetypal characteristics so typical of "Soviet human", another one deals with formation of new properties that would meet goals of market oriented society and define features of individual success. Russian society is characteristic of global processes of values modernization, reasoned by R. Inglehart and C. Welzel, and reflecting individual's pursuance of greater personal freedom and self-expression. The new value system of the Russians is still nascent; giving up on old social and cultural reality is of phantom nature. Previous research analysis allows concluding that the personality type is balancing between two poles, caused by socio-economic conditions fluctuation, poor establishment of institutional factors for system implementation of the new model, missing of a clear vision of the future, which could serve as a reference. Russian society appears to be split according to the typological dominance factor into two groups -active and passive. The problem arises on how lack of uniform symbolic and semantic field effects the modern personality type formation as it leads to social relations mobility, ongoing risk and complex processes in semio-phychological space. However, the personality type instability may be also caused by socio-cultural specifics, traditions, lack of public communication space development, preservation of former institutional structures and a particular lifestyle.