The quality of agricultural production consists of all the biological, food and technological traits that determine the degree of utility of each type of foodstuff in human food, food industry and other industries, where agricultural production is used as a raw material. Quality can be presented in different ways: political, economic, statistical, legal, sociological, philosophical, etc. The paper presents an analysis of the export of grape wine from the Republic of Moldova to some partner countries. The dynamics, structure, volume and sales incomes, as well as the price for 1 ton of Moldovan wine in relation to CIS countries, the EU and other countries of the world have been studied. The authors emphasize the improvement of the quality and competitiveness of the wine product as a stimulating leverage in promoting image and ensuring export on the market.