In exploration as well as in production of hydrocarbons, the overall goal is to extract information and estimate uncertainty about lithology and fluid in the subsurface. Different techniques are used to provide such predictions. Traditionally, standard prospect evaluation has been focusing towards identifying structural traps through seismic interpretation, which provides a framework for further and a more detailed geological analysis (basin analysis, modeling, structural reconstruction etc). Some of these activities are by no means un-important, but they are based on conceptual models and less on physical measurements. Analysis of seismic amplitude responses associated with a given target or prospect has usually been more of an add-on activity near the end of the prospect evaluation rather than an integral part of it. A change in the exploration focus in the past 10 years towards more subtle traps in complex depositional environments, i.e. deep-water clastic turbidite systems, has made the traditional prospect evaluation more uncertain. There are no doubts that improvements in the overall prospect risk assessment requires more quantitative techniques that uses seismic data, both geometry and amplitudes, to reveal knowledge about possible shape, lithology and fluid. The industry has been and is good at developing competent people that both develops and handles new and improved seismic technologies, but the pace of integrating it in a cross-disciplinary manner with all other pieces to shape the "big picture" puzzle is by far too slow and complicated. As long as the input to prospect risk exercises continue in a "bits and pieces" fashion, the result of the outcome will be no stronger than the weakest link.We are as part of the industry moving towards developing integrated prospect evaluation workflows that relies heavily on seismic data for predicting subsurface shapes and rock properties. The concept behind such an integrated approach is to establish a link between the geological and the seismic amplitude domains. Rock physics modeling make the connection between geology and seismic parameters, (P-, S-wave velocity and density). This enables us to investigate how various geological parameters such as, quarts cementation, sorting, shale content, porosity, layer thickness, softness of cap rock and fluid saturation affects seismic parameters. Seismic forward modeling connects variations in seismic parameters to seismic amplitudes and enables improved understanding of how geology and seismic amplitudes are linked in a geographical area.Next, our effort is focused towards customizing seismic data to secure optimal data quality prior to any attempt of extracting information about lithology and fluid. The aim