Milkfish is one of the most widely cultivated fish species in Indonesia. The development of milkfish cultivation technology in the community is inseparable from its comparative and strategic advantages because milkfish can be cultivated in brackish water, sea water and even freshwater and tolerant to environmental quality changes. Technology of cultivation and seeding has been done by the community. Milkfish is not susceptible to disease. The prospect of the development of milkfish breeding business in Ulujami District has good potential due to market demand. The purpose of this research is to know the technical aspect, financial aspect, and business feasibility of milkfish cultivation in Ulujami District. This research method is interview that is using questionnaire for data retrieval. The problems that arise in the breeding business of milkfish enlargement is how the efforts to obtain good and profitable results in fulfilling the market demand by spending as less as possible because it affects the profitability of the milkfish farmer income. Data analysis methods are obtained from Payback Period (PP), which is located in Limbangan Village 0.34, Mojo Village 0.98 and Pesantren Village 5.85. Net Present Value (NPV), the farmer's NPV value is positiv.  Benefit Cost Ratio (B / C Ratio) of each village are 2.35 and 4. Results and conclusions are obtained based on the technical aspects of site selection, maintenance, milkfish harvesting and financial aspects of business feasibility it this worth to be. Keywords: Business Feasibility Evaluation, Cultivator In Ulujami District

This study aims to analyze the effect of the attribute framing and justification on decision making through the capital budgeting process. This study also aims to examine the effect of justification as moderation on the effect of attribute framing on capital budgeting decisions. The capital budgeting decision in this study is a decision toward the proposed capital budgeting project in the form of approving or rejecting the proposed project. This study uses a quasi-experimental research design with the data taken is primary data. The quasi-experimental research was designed 2 x 2 between subjects which was conducted to 83 financial students in the Magister of Management, Diponegoro University. Data analysis techniques used in this study were one-way ANOVA and two-way ANOVA.The results of the study shows that attribute framing and justification can influence decision making through the capital budgeting process. In particular, the information that is positively presented has an impact in the higher approval of a proposed capital budgeting project. This research also concluded that justification could not reduce the effect of the attribute framing on capital budgeting decisions. This shows that belief revision theory- foundation approach cannot explain the phenomenon of this study.