This study extracts and analyse basic information from Service providers and customers reporting the performance and challenges of online marketing of financial services in Nigeria. Staff and customers of twelve (12) out of the leading financial institutions in Nigeria, with track records of online activities were purposively sampled with the aid of structured questionnaires, to elicit ex post facto facts for use in this study. The resultant data were analysed with the use of descriptive statistics and Pearson Correlation Coefficient using statistical package for social sciences (SPSS), version 16. The study reveals low impact; meaning the country has not realises her full potentials in harnessing online technology for marketing of financial services. It also reveals incidence of challenges associated with implementation and performance of online marketing of financial services in Nigeria which include fluctuation in online services due to poor infrastructure, high rate of online fraudsters, slim awareness on the part of the customers, e-payment bottleneck, among others. Finally, this study expounds a number of management options to stimulate the impacts of online technology in marketing financial services in Nigeria.

This research contributes to the available management literature by empirically reviewing the effect of demographic variables on information seeking behaviour of company advertising strategies in North-Eastern Nigeria. Taking the entire consumers in this geopolitical zone as the universe, it investigates the demographic variables of the information seekers and non-information seekers. It specifically sampled 80 buyers in four (4) capitals cities of the six (6) state capitals in the zone. The cities selected are Bauchi, Gombe, Maiduguri and Yola for in-depth analysis. Data were presented and analysed with descriptive statistics, bar chart and Mann-Whitney U Test. The study found that demographic variables have considerable effect on information seeking behaviour of company advertising strategies in the North-eastern Nigeria. It also reveals that Advertising Strategic Model comprising of 'purchase attraction', 'purchase frequency' and 'awareness of product features' are determinants of information seeking behaviour in North-Eastern Nigeria. It recommends that companies should pay attention to demographic variables such as age, sex, education and occupation of the target market to make adverting effort effective and informative. It also recommends the use of Advertising Strategy Model (ASM) for determining the impact of information seeking behaviour of advertising efforts in Nigeria.