Prosociality is a critical issue in behavioral research. In this investigation, we developed a measure of prosocial behavioral intentions. Qualitative responses from two surveys (n = 465) and items from existing measures were used to generate a list of prosocial behaviors in which people might intend to engage. We factor analyzed responses to these items (n = 319) and retained the most common and representative items. The new measure demonstrated adequate internal consistency (n = 247, 147; α = .81, .83); convergent validity with past prosocial behavior (r = .51, .43), moral identity (r = .50, .55), and materialism (r = -.30, -.20). The instrument also predicted prosocial behavior while controlling for a prior measure of prosocial intentions, Exp(B) = 1.99, Wald = 10.59, p = .001, thereby demonstrating incremental predictive validity. This 4-item scale could be used across contexts to advance the study of prosociality.
Investigating religiosity and spirituality may help to further elucidate how individuals' worldviews influence their attitudes, behavior, and overall well-being. However, inconsistencies in how these constructs are conceptualized and measured may undercut the potential value of religiosity and spirituality research. Results from a survey of undergraduate students suggest that laypeople define spirituality as independent from social influence and that few people associate religiosity with negative terms. A content analysis of spirituality measures indicates that spirituality measures contain items that do not directly measure the strength of spirituality. Implications and suggestions for future research are discussed.
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