This study aims to analyze the impact of convenience motivation on behavioral intention of food delivery apps’ users with the mediating role of attitude. The research object is three major Food Delivery Apps (FDA) in Indonesia namely GoFood, GrabFood, and ShopeeFood. Primary data was collected through online questionnaire to 195 samples of FDA users. Data was then analyzed with path analysis with three hypothesis. Findings show that user first assess the ease of use in operating FDA above anything else, in which driving in adopting FDA, as well as emerging the intention to purchase food through FDA. However, attitude was found mediate the relationship between convenience motivation and user’s behavioral intention. The impact of convenience motivation on behavioral intention of FDA users is mediated by attitude. It means that users’ intention to order food through FDA at first emerges because there is a positive attitude, where that attitude is formed when users feel that using FDA is easy. FDA are expected to prioritize ease of use from the application from its design, writing style, symbol, map, and process sequences. Small food enterprises might consider placing their products in existing FDA as consumer prefer to order from the application that familiar with.

No abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek di SIMETRI Coffee Roasters Puri Kembangan terhadap keputusan pembelian konsumen. Penelitian menggunakan pendekatan kuantitatif. Data primer didapatkan melalui survei menggunakan kuisioner yang menggunakan pertanyaan tertutup dalam pilihan jawaban skala Likert dan dari wawancara dengan manajemen SIMETRI. Sample dalam penelitian ini adalah 100 konsumen SIMETRI Coffee Roasters, yang dihitung berdasarkan rumus Slovin, dan disebarkan berdasarkan metode convenience sampling pada Mei 2018. Ekuitas merek berperan sebagai variable bebas dan keputusan pembelian sebagai variable terikat. Deskriptif statistik digunakan untuk mengetahui bagaimana ekuitas merek dan keputusan pembelian konsumen SIMETRI. Ekuitas merek terdiri dari empat dimensi yaitu kesadaran merek, asosiasi merek, persepsi kualitas dan loyalitas merek. Sedangkan analisis korelasi dan regresi digunakan untuk mengukur hubungan dan pengaruh ekuitas merek dengan keputusan pembelian. Hasil penelitian menunjukkan bahwa ekuitas merek dan keputusan pembelian memiliki hubungan yang kuat dan positif, serta pengaruh yang signifikan.

Indonesia is a big country consisting of various tribes and has different cultures from one to another. From this came the idea to create a tourist site with a cultural background. Taman Mini Indonesia Indah is a tourist attraction established since 1975, an attraction with the theme of Indonesian culture. Taman Mini Indonesia Indah is still a tourist destination that has been chosen by many families. Likewise, schools that still do a lot of tourist visits for study tours Visitors to Taman Mini Indonesia Indah are still the second most in Jakarta. With the development of tourism, the concept of tourism for all it becomes an absolute necessity. Because throughout the world there is also a very significant increase in the number of tourists, and ten percent have special needs including elderly people, tourists with small children, pregnant women, tourists with permanent and temporary disabilities. Therefore, the purpose of this study is to find out to what extent Taman Mini Indonesia Indah has implemented accessibility in tourism in accordance with standards set by the UNWTO. The method used is descriptive qualitative, where data is obtained through field research, documentation, checklists and literature studies. The results of the study are found that vertical movements still need to be improved because visitors using a wheelchair cannot enjoy all the regional platforms. And the suggestion from the research is to continue to improve the facilities so that everyone can access them by adding braille letters to the brochure and adding audio announcements to every tourist attraction.

This study aims to examine the digital compliance of museums in Jakarta towards the accessible information concept. Furthermore, this study also explores the millennials’ perception towards digital technology adoption for museum. Taman Mini Indonesia Indah website was employed to remark the research object. Hence, 18 museums were finalized as of this research object. Data was accumulated through direct field observation in all museums and interview with museum staff. Meanwhile, a survey with questionnaire was distributed to gather the digital technology and accessible information perception of the museum. Also, other accessibility information data was gathered through content analysis. The findings reveal accessible information compliance in term of printed material, digital document, audio visual content, website, application, self- service terminal, and signage. Findings also show that Museum Olahraga turns out to be the most compliance regarding its accessible information and providing digitalization facilities such as interactive digital signage, augmented reality, interactive video mapping, automatic display slider, interactive kiosk, and interactive light show. However, the result shows that only several museums comply with digital context. This research implication is to deliver the best practice for the museum to anticipate future trends to ensure better experiences for the visitors.