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Drawing on participant observation and interviews, this paper analyzes the paid labor of lifestyle production. In particular, I look at jobs in the lifestyle management industry that involve making consumption-related aesthetic choices with and for clients. This is taste work, and workers are taste brokers, who mediate between clients and markets, between clients and other people, and between clients and their own desires. Taste brokers shape not only clients' consumption decisions but also their class performances and dispositions. I argue that taste brokers also reproduce legitimate social differences in three ways: by fostering distinctions between "good" and "bad" taste; by reinforcing the association between particular tastes and particular class positions; and by casting women as both better at and responsible for making aesthetic decisions.

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