The research aimed to investigate and test the attitude toward mobile shopping as a mediating variable at the relationship between perceived usefulness and perceived risk against repurchase intention. The research used a quantitative approach to explain the relationship between research variables. The used sampling technique was purposive sampling, with a total sample of 200 mobile shopping users in Central Java. Data collection was carried out using a questionnaire. The obtained data were processed using the SPSS 16. The results show that perceived usefulness and perceived risk affect attitude in mobile shopping and repurchase intention significantly. Then, attitude toward mobile shopping also influence repurchase intention. Last, it also finds that attitude toward mobile shopping can mediate the relationship between perceived usefulness and perceived risk against repurchase intention.

The COVID-19 pandemic has paralyzed many sectors, including e-commerce. Many online businesses have experienced drastic sales declines because of strict social restrictions. For this reason, e-commerce business managers need to take preventive action by further investigating what factors increase consumer purchase intentions in shopping on e-commerce so that companies can continue to survive and be sustainable. This study aims to determine the role of perceived benefits and convenience in increasing repeat purchases and the mediating role of shopping experience in influencing the relationship of benefits and convenience to repurchase online shopping users in Central Java. The sample in this study was 152 mobile shopping users in Central Java. The data collection method in this study used a questionnaire. Data were analyzed using Smart PLS 3.0 software. The results showed a positive and significant effect of perceived usefulness and perceived ease of use on the mobile consumer experience. In contrast, the consumer’s experience in mobile shopping had a positive and significant effect on repurchase intention. Repurchase intention can also be increased through consumers’ mobile experiences stimulated by perceived usefulness and ease of use.