The main goal of the current publication is to present the specific characteristics of students in the system of school education. The methodological framework through which the goal is achieved consists of four steps: first – the total number of schools and their number by types (general, vocational and special) is identified; second - the number of students and their structure in basic and high general schools is given; third - the number of vocational schools – total and by types, as well as the students enrolled in them; fourth – languages learnt in basic and high schools in Bulgaria; also, the number of students graduating from general and vocational schools on national level and by main cities and regions. The conclusion from the study is that identifying the number and characteristics of students enrolled in the school education is a very important part of the Human resource sustainable capacity evaluation on national level and by cities and regions. The HR sustainable capacity is evaluated from the point of the number of graduating students and their technical and language skills. This analysis is also important to the universities in Bulgaria and abroad because it helps evaluating the number of applying students in short, middle and long-term period.

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The purpose of this article is to prove the need to perceive revenues as a manageable variable by applying an active approach to companies’ management during the COVIDization of the economy. In this regard, the article illustrates the role of revenues as a factor and as a result. Revenues underlie the formation of all major financial indicators. They are key measures of a company’s growth and performance. This dual nature of revenues is revealed in the context of economics, accounting and financial management. Their importance determines the need to adopt an active approach to revenue management of the economy during COVID-19 pandemic or other similar future occurrences. From a theoretical point of view, the active approach has been justified in the context of the classical strategic management methods emphasising the leading role of marketing. The main research hypothesis tested is that in the conditions of a sharp change in the economy during COVIDization, the importance of the active approach of operating revenue management as the main variable (KPI), cannot be understated.

The main goal of the current publication is to presents the specific result from the analysis of the most important PESTEL factors, identified as crucial for the HR Sustainable Capacity evaluation. It examines the students enrolled in higher education. The methodological framework, through which the goal is achieved, consists of four steps: first - the number and the types of higher educational institutions accredited in Bulgaria is identified (there are four types of 54 institutions); second - the gender structure of the students is analyzed, which testifies to the fact that there is domination of the female part of them (the number of the women amounts to 130’803, which is 54.0% of the total of students, the male students amounting to 112’396 or 46%.); third - the number and structure of the students from different degrees is presented, as well as their geographical distribution of the higher degree students - there are four main cities with more than 10’ 000 bachelor students (Sofia, Plovdiv, Varna, Veliko Tarnovo), where 2/3 of all bachelor and master degree students are educated. The conclusion is that the number of students (including graduating ones) studying at the different universities in Bulgaria are a very important part of the HR sustainable capacity evaluation on national and regional level.

The establishment of the Internet has offered new models for the world economy. Web advertising is destined to adjust to this fast improvement of online business. The web showcasing is turning into a hotly debated issue in each business organization and progressively assumes a genuinely significant part in any organization's multi-channel advertising methodology. In any case, how to apply Internet promoting particularly how to use it to draw in more guests to a specific site is as yet an unavoidable issue for various companies. The two primary reasons for this examination are to bring an overall image of the Internet showcasing of business to its per-users and delve into how to drive traffic to the site. The article utilizing a subjective exploration strategy, in the meantime quantitative technique, is utilized to gather significant information supporting the contextual investigation examination. The viability of the securing cycle is tried in any case, all exercises of obtaining a cycle ought to be joined and executed persistently to augment quality customers. The fundamental motivations behind this publication are to secure new clients, convert them into purchasers, and cause them to become ordinary clients.