International and niulticultural riuture of World Wide Web positions the issues of recognizing and observing cultural dlferences at the ,fijrefiont of considerations in the design of' web pages. This paper addresses sonie of these issues. Research has u l r e d y identified sottie web p g e design elenients that mqv he culturally or genre specific. that niay also be generalised us 'uiltural niurkers'. and that consequenl1,i influence web puge design and usability. These cultural niarker.~ t'epresent a significant aspect of' todqi's electronic environnients in t e r m of inflLreticing people 's behaviour, changing their practices and attitudes, and utrecting their le~tt.tiitig and pecfbrniance abilities. I n this paper M V idetiti[ii general issues of' cross-cultural web puge design by dcfitiitig N check-list of design eleiiients relevtint ,fbr developing a web-site arid investigate cultiirullv specific design elenients. on e.vaiiiples of' South Korerrn and UK web eti\~ir-otirnents.

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Abstract

We propose an automated and personalized remote patient monitoring (RPM) system, which is applied to care homes and is dependent on the manipulation of semantics describing situations during patient monitoring in ontological models. Decision making in RPM is based on reasoning performed upon ontologies, which secures the delivery of appropriate e-health services in care homes. Our working experiment shows an example of preventive e-healthcare, but it can be extended to any situation that requires either urgent action from healthcare professionals or a simple recommendation during RPM. We use Semantic Web technology and OWL/SWRL-enabled ontologies to illustrate the proposal and feasibility of implementing this RPM system as a software solution in pervasive healthcare. It will be of interest to healthcare professionals, who can directly shape and populate the proposed ontological model, and software engineers, who would consider using OWL/SWRL when creating e-health services in general.