A change in the functions fulfilled by borders creates new circumstances affecting the development of border areas. The Polish-German borderland area is an example of a peripheral region which, due to the liberalization of border regulations, has undergone a clear socio-economic transformation. Shopping tourism has been one of the factors leading to the emergence of the region’s new economic model. The border’s closure to free traffic in March 2020 made it impossible for foreign nationals to visit Poland for shopping purposes. The article presents selected results of research into shopping tourism as a factor in the development of peripheral areas in the context of the ongoing pandemic. The paper uses data made available by GUS (Statistics Poland) and the Border Guard (Straż Graniczna), as well as the author’s own research based on the CATI methodology. The study indicates the importance of cross-border trade in the development of the Polish-German border areas. As a result of the closure of the borders, tourists stopped shopping in the region, which affected both the local and regional economy

TRADE NAMES OF POLISH MEADS – BETWEEN TRADITION AND MODERNITY The aim of the study is to analyze and classify the trade names of Polish meads. The research material consists of 256 names of liquors which were divided into two groups: names of direct motivation and names of conventional motivation. The analysis of the motivation of the collected onyms made it possible for the author to highlight two marketing strategies used in the promotion of mead. On the one hand, a large group of names presents honey as a traditional alcohol with a long history. On the other hand, the motivations of many of the collected chrematonyms follow the opposite tendency, which is an attempt to present mead as a modern, interesting and intriguing alcohol.

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