Consumers perceive organic foods as more nutritious, natural, and environmentally friendly than non-organic or conventional foods. Since organic foods developed, studies on consumer behavior and organic foods have contributed significantly to its development. The presesent study aims to identify the factors affecting consumer buying behaviour toward organic foods in the United States. Survey data are collected from 770 consumers in the Midwest, United States. ANOVA, multiple linear regression, factor analysis, independent t-tests, and hierarchical multiple regression analysis are used to analyze the collected primary data. This research confirms health consciousness, consumer knowledge, perceived or subjective norms, and perception of price influence consumers’ attitudes toward buying organic foods. Availability is another factor that affected the purchase intentions of consumers. Age, education, and income are demographic factors that also impact consumers’ buying behavior. The findings help marketers of organic foods design strategies to succeed in the US’s fast-growing organic foods market.

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This study examines the impact of culture on consumer behavior in two Caribbean countries namely Trinidad & Tobago, and Jamaica. A set of hypotheses are developed to understand the impact of culture on consumer behavior. Data is collected by surveying consumers from both countries. The findings of the research suggest there is a relationship between family structure, language (local dialect), values and beliefs on consumer behavior in both Trinidad & Tobago and Jamaica.

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Brand switching is a common problem for all the companies. Brand switching became a topic of discussion in Wireless Telecom Services Industry in India after allowing Number Portability by the Telecom Regulatory Authority of India (TRAI). TRAI allowed the Number Portability in 2010 in one state (Haryana) and finally launched it all over India in January 2011. Thus, the topic of the brand switching behavior of the consumers assumed greater significance for the wireless telecom industry. This study examines brand-switching attitude, information sources for brand switching, factors influencing brand switching and brand switching behavior. The study used primary data collected during August-November 2015. A survey was conducted among three consumer groups namely Businesspersons, Employees and Professionals divided equally among the three income groups and between males and females equally using stratified sampling technique. To have a national representation of the sample, six metropolitan cities of India (Delhi, Mumbai, Calcutta, Chennai, Bangalore and Hyderabad) were chosen to collect the data