Malaysia's traditional batik block is a national treasure. However, it is slowly dying out, especially on the east coast. With globalisation and rapid technological change, batik block production is becoming limited as younger generations lose interest in block making. Few master block makers remain in Malaysia. Cultural awareness of block makers towards the Batik community and society is required. This research paper aims to make the traditional batik block more interesting and stimulating through innovation that does not change the original block state. The art of block making will continue to flourish to preserve Malaysia's traditional culture. Keywords: Cultural Consciousness, Dying Art, Batik Block eISSN: 2398-4287 © 2021. The Authors. Published for AMER ABRA CE-Bs by E-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI5.2934

This study is partly from the on-going project and discovers the essential characteristics of the traditional Malaysian Batik. The Malaysian identity should sustain and retain as part of Malaysian heritage.  The modernisation of Malaysia brought about many positive changes, but it has also impacted culture, predominantly Malay batik authenticity. This review will share clear insight into how this scenario provided cultural context and meaning related to the Malaysian traditional batik motif. Keywords: Authenticity; Batik; Malaysian; Traditional eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v6iSI5.2937