This study examines the relationship between corporate culture and employees' job performance in a multinational company operated in Malaysia. Malaysia is well-known as a culturally-diverse country in the world. Therefore, the selected multinational company needs to assessits internal cultures as workers from different ethnical backgrounds work together. Thegeneralobjectiveof this studyis to determine corporate culture's effect on job performance among the workers in the targeted multinational company. The selected cultural dimensions to study corporate culture were power distance and uncertainty avoidance, from a theory developed by Geert Hofstede. The research design adopted for the current study was a quantitative correlation design. A self-administered questionnaire was developed and distributed to the targeted respondents for obtainingprimary data. IBM SPSS 25.0 was employed to analyse reliability analysis, frequency analysis, correlation analysis, and regression analysis. This study identified that both power distance and uncertainty avoidance exert a significant and moderately positive effect on employees' job performance. Hence, the selected multinational company should be alert and keep an eye on enhancing and strengthening the two said dimensions since itgives impact on the workers' job performance.

Digital Marketing has gained spectacular popularity amongst the Small and Middle Enterprises (SMEs) in Sarawak. This phenomenon was triggered due to how much they struggled to survive during the recent impact of the Covid-19 pandemic. However, not many among those digital players realize that the abilities in data management are the key to the success of any digital marketing activities. Using “Interest” as the influencing factor, this research would like to measure the performance of Sarawak’s SME digital marketing players through actions that would trigger consumer interest in products or services. Activities such as retargeting, duration, number of visits, up-to-date information, gathering information, and page seen have been proved as activities to be performed on digital marketing platforms to attract viewers’ interest. Using data management capabilities as the mediator, the research concludes that none of the mentioned activities that caused interest related to digital marketing performance. However, data management capabilities are found to mediate the relationship between interest and digital marketing performance.

Relationship of AIDA Model towards Data Analytics Capabilities, Marketing Strategies and Digital Marketing Performance on Small and Medium Enterprises (SMEs)