This article sets out to broaden our understanding of the significance of authenticity, locality and language for the development of a do-it-yourself (DIY) rap music career by taking male rap artists in Austria as an example. Drawing on interviews carried out in 2014–2015 with two groups of rap artists from different social and cultural backgrounds who embarked on their rap music careers in the early 1990s and the early 2000s, we analyse their rap lyrics and the social and economic contexts in which these individuals became rappers. We examine how the artists articulate claims to authenticity by appropriating African-American rap styles, meanings and idioms and blending them with local languages and references to local cultures and national politics. We also examine the rappers’ relationship to the music industry and the use of informal channels for the production, performance and consumption of rap and hip hop in general. The article suggests that the DIY careers of these rap artists depend on both the rappers’ use of music to articulate claims to authenticity and their ability to form (trans-)local networks for sharing skills, knowledge and other resources, as well as on Austria’s cultural policy and the changes in the music industry that have taken place in recent years.
This chapter aims to deepen our understanding of the role of music conservatoires in the production and reproduction of social inequalities by exploring the admissions process, particularly the cultures of valuation at entrance exams. Drawing upon interviews with music teachers working at elite state-funded higher music education institutions in Austria or Germany, this chapter will explore how the teachers’ self-concepts shape their valuation practices and the construction of the “ideal” classical music student to an extent that they can result in acts of self-affirmation and self-reproduction. It argues that these acts contribute significantly to the reproduction of the association of the classical music profession with white middle-class culture and suggest that increasing diversity in relation to “race”/ethnicity and class among music teachers can help to disrupt processes of “social cloning.”
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