Corporate social responsibility (CSR) is a well-touted term in management disciplines that connects the business goals and societal values. CSR is used as a strategic approach that gives competitive differentiation through coagulation of both business and overarching societal goals. Organizations believe that goodwill created by CSR activities bestows the strategic competitive advantage and sustainable development.The objective of the study is to measure the impact of CSR activities on purchase intention either directly or indirectly; for this purpose, the study has administered a structured questionnaire and collected responses from Indian citizens purchasing products from FMCG companies topping the CSR spending list and used structural equation modeling to validate the results. The findings suggest that customers process CSR details unconsciously and may not remember the explicit detail, but they are more likely to include the brand in the consideration set evokedby positive attitudes trailing behind.

Academic and corporate interest in ethical leadership, corporate social responsibility (CSR), and firm performance has attracted a lot of attention in recent years. In fact, many research papers and journal special issues have been focused on these three domains. In this context, this paper conducts a systematic review on the concepts of ethical leadership and CSR and their impact on firm performance. 114 papers published over a period of 58 years (1958–2016) were selected and analyzed according to descriptive and content perspectives to propose a conceptual framework and define a future research agenda. In fact, the main results allow us to derive six main propositions representing possible areas of investigation to direct research on the topic. More in details, the body of literature highlights that financial factors are the main barriers affecting the adoption of CSR practices. On the contrary, internal and external environment was found to represent a critical success factor in the adoption of CSR practices. Finally, the results highlight that personal values have impact on ethical leadership that in turn has direct positive impact on CSR and direct and indirect impact on firm performance.

At present, consumers in emerging economies are becoming more conscious about environmental well-being. Therefore, organizations compete to make their products and practices more eco-friendly. Several studies have tried to explain the relationship between green consumerism and an individual's buying behaviour using traditional theories. However, there is quite a challenge in understanding the influence of green self-concept (GSC) and green self-identity (GSI) in predicting the green purchase intention (GPI) of consumers. Therefore, the authors developed six hypotheses to assess the relation between self-concept and the GPI. The survey was conducted, and the responses were evaluated through the partial least square (PLS) method. The authors analysed the measurement model results (n = 717) and the direct and indirect mediating effect of the latent variable contributing to GPI. The measurement model results show that a significant relationship exists in the proposed model, namely, GSCs ! green purchasing intentions, product self-concept (PSC) ! green purchasing intentions and GSI ! green purchasing intentions. Further, the GSI acted as a mediator for the measurement model. The implications of the study can be used to understand the green consumer behavior in developing new strategies and policies for the organizational practice in emerging economies.

This study synthesizes the artificial intelligence literature into a Meta-analytic framework based on the theory of reasoned action and the unified theory of acceptance and use of technology 2, and examines concrete relationships between the constructs of this framework. This meta-review also performed a moderation analysis to investigate the possible reasons for inconsistent findings across studies.The findings suggest that three methodological moderators (sample type, gender dominance, and publication type), and one contextual moderator (level of country's technology advancement) lead to inconsistencies in the relationships between study constructs. Academically, this review synthesizes the artificial intelligence literature and resolves inconsistencies in the literature and also adds constructs to both theory of reasoned action and the unified theory of acceptance and use of technology 2.

Purpose The purpose of this paper is to measure the influence of peers, and the Government and non-governmental organization (NGO) initiatives on an individual’s attitudinal drivers such as environmental knowledge and environmental concern, which are the reasons for their green purchasing intentions. This concept was applied among the Indian young consumers. Design/methodology/approach For the research, a structured online questionnaire was used to obtain responses from 342 Indians from various cities. The participants were 20-25 years of age. SPSS software package was used to refine the data while SmartPLS was used to test the validity of the hypotheses. Findings The findings revealed that the Government and NGO initiatives along with peer influence do have a significant effect on a consumer’s environmental knowledge and environmental concerns. Further, this study found a significant positive effect of environmental knowledge and environmental concern on perceived value. In turn, the perceived value had a direct positive impact on green attitude leading to green purchase intention. Practical implications This paper provides critical insights for marketers, as well as for governmental agencies and NGOs promoting the conservation of the environment through environmental-friendly practices. These parties aim to generate greater awareness among consumers and impart knowledge about the benefits of green practices. Originality/value The studies measuring the impact of external factors on green consumption are scarce. Even the few studies available have measured the direct impact of external factors on green purchase intention. Governmental and NGO initiatives along with peer influence are the stimuli impacting operational factors such as environmental knowledge, environmental concern, perceived value, and green attitude, which, in turn, lead to the response of green purchase intention. This study provides new insights to this relationship by using a stimulus – organism – response framework.