The techno-tourism life brings together insights about innovative tourism and examines how travel life is influenced when social network structure like "Facebook" enters the picture. The end result is a landmark analysis of digital socialization and the knock of the internet and digital media across travel institutions. This research circumscribes the 'tourists-marketers facebook pages' of Nepal. Using archived online narratives from facebook page of travel-marketers (TMs), after the event of Nepal earthquake 2015, this study seeks to examine how techno-tourism redesigns lives through meaningful travel plus the coverage toward which event enthusiasts participate in chats of interactional causes. This study first of all dissects the intrinsic features of the facebook just like facebook pages exploitation by travel marketers during Nepal's earthquake disaster at district, zonal and state level. The study then offers some interesting insights for tourism marketers. It involves the statistical and mathematical model to observational and experimental datasets of their facebook posts and fans participation. This research drafts the importance of network science of super-connected digital voyagers, studying their sways, their point of views, their approaches of travel and their intensions for inspiring this style of travel feasible in requisites of work and money. As relationships are the foundation for social media sites; facebook is primarily used to raise awareness and create story telling. Hence this investigative study also has meaningful implications for public policy as well as super-connection as global impact. By adducing human race into one another's care, letting them to fathom commonalities, likewise endowing the resources by which they can super-connect one another, the digital media and World Wide Web chip-in greatly to the "techno-social life". This research is a great choice for general readers interested in this topic as well.
Purpose – the purpose of this research is to systematically understand the behavioral and emotional aspects of potential tourists and investigated the conceptual model in the context of the travel marketers’ (TMs) facebook fan pages.
Research methodology – the present study performed the two-step SEM approach suggested. the first step involved confirmatory factor analysis (CFA), which was used to validate scales for the measurement of specific constructs proposed in a research model and SEM followed.
Findings – the supportive part of the conceptual framework studied how the cognitive (information source, social interaction ties, design characteristics) and effective (entertainment) factors influenced attitudes.
Research limitations – the key limitation of this topic may belong to the propensity of the sample to embody the population. This also has a certain influence on SEM exploration.
Practical implications – this study provides important guidelines for fan pages’ designers and marketers in the tourism sector especially during the time of destination image crisis.
Originality/Value – this research was the earliest to relate the prototype willingness model on travel and tourism Facebook fan pages. In a sense, this research offers a basis for acclimating the prototype willingness model to the touristry social media setting.
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