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Organic products have been gaining popularity among consumers worldwide due to the environmental and health benefits they are associated with. As a result of this trend, organic industries have been flourishing and have been able to expand into a variety of consumer product/service categories. Looking to explore purchasing behavior related organic coconut cosmetic products, this study attempted to apply the theory of planned behavior (TPB), which is a method of predicting consumer behavior that has been used extensively in a variety of research areas in recent years. Based upon the literature review, an extended TPB model that incorporates health concerns and health knowledge, in addition to attitude, subjective norms and perceived behavior control was examined in this study. For the data collection, an online survey was issued to residents of Bangkok, Thailand; with a total of 613 respondents retuning the questionnaires. Structural equation modeling (SEM) was employed to analyze the data using SPSS AMOS 24. The results showed that attitude, subjective norms, perceived behavior control and health concerns positively affect purchase intention; however, health knowledge did not influence purchase intentions related to the organic coconut cosmetic products. Similar to the findings in most extant literature, attitude was found to exert the most influence on the purchase behavior in this study.

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Purpose This paper aims to shed light on differences in the patterns of online rating behavior that Chinese- and English-speaking travelers adopt when making hotel reviews on TripAdvisor. Design/methodology/approach A dual analysis was conducted on 800 online reviews for eight hotel brands. The brands, which are currently operating in Bangkok City, are considered to be representative of their categories. The hotels were selected based on their abilities to meet the quantitative and qualitative requirements of the text mining strategy adopted in this study. Findings The results reveal that, with respect to all of the hotel service attributes (i.e. Service, Cleanliness, Room, Sleep Quality, Location, Value and Overall), the ratings offered by the English-speaking guests were higher than the Chinese-speaking travelers. Based on the qualitative analysis, the ten service attributes which had the most impact on traveler satisfaction were distinguished. These attributes were then classified into three broadly themed categories including intangible service, tangible service and staying experience. The results from the word frequency analysis also helps to clarify which features are drawing attention from travelers from different backgrounds. Originality/value This study contributes to tourism and hospitality literature by confirming certain differences in the online rating behavior of Chinese- and English-speaking hotel guests.