The purpose of this study is to analyze the form of campaign communication used by Dispotmar Lantamal VI in order to make the people of Kodingareng Island aware of the importance of preserving the environment, analyze the communication strategy used by Dispotmar Lantamal VI in sensitizing people on Kodingareng Lompo Island about the importance of preserving the coastal environment so that it does not Sustainable environmental damage, analyzing the factors supporting and inhibiting the communication process faced by Dispotmar Lantamal VI in an effort to build public awareness on Kodingareng Lompo Island about the importance of protecting the coastal environment so that there is no sustainable environmental damage. This study uses a qualitative descriptive approach which aims to provide an overview of the communication campaign, strategic communication, as well as the supporting and inhibiting factors for the success of communication carried out by Dispotmar Lantamal VI, especially to the people of Kodingareng Lompo Island. In an effort to make the people of Kodingareng Island aware of the importance of preserving the environment, Lantamal VI as one of the units at the TNI AL VI Main Base responsible for fostering coastal communities conducted a communication campaign. Communication begins with planning a campaign in the form of finding problems, setting goals, getting to know the audience, planning campaign times and strategies, plans and resources. The awareness communication strategy carried out by Dispotmar Lantamal VI is closely related to environmental communication because of communication efforts to increase community environmental awareness on Kodingareng Lompo Island. Supporting the success of the Lantamal VI Dispotmar communication in an effort to build public awareness on Kodingareng Lompo Island comes from the readiness of personnel and well-organized communication activities and is supported by the younger generation who are under the guidance of the Lantamal VI Dispotmar, internal and external units of Lantamal VI, not related to maritime related matters. community leaders, as well as communication methods that prioritize kinship and humanism. The barriers to successful communication are influenced by the level of welfare of the people of Kodingareng Island, the easy materials and manufacture of fish bombs, inadequate waste disposal facilities, lack of supervision and punishment from the relevant authorities and the presence of unscrupulous officers who take advantage of the situation for their own benefit.

The Indonesian Institute of Science (LIPI) in 2018 published data revealing that 10 out of 14 coral reefs in South Sulawesi were in bad condition. In 2020, the Makassar Municipal Agency of Fisheries and Agriculture reported a significant increase in the practice of blast fishing among fishers in Kodingareng Island. More coral reefs will be endangered if this condition persists since its recovery takes time. In this regard, the Department of Maritime Potential of Indonesian Navy VI (Dispotmar Lantamal VI) of Makassar performs a communication strategy to develop public awareness of coral reef preservation in Kodingareng Lompo Island. The present study applied a qualitative approach and Miles and Huberman's qualitative data analysis. The data in this study were collected using observation, interview, and document analysis. Informants in this study were authorized officials pertaining to maritime affairs in the Makassar region, including the Indonesian Navy (TNI AL), Makassar Municipal Agencies of Environment and Fisheries, South Sulawesi Provincial Agency of Marine and Fisheries, and local public figures and fishers in Kodingareng Lompo Island. The finding revealed a significant use of blast fishing among the fishers on the island. As this method poses long-term threats for coral reefs and the local people, Dispomar Lantamal VI implemented a five-stage communication consisting of (Research, Plan, Execute, Measure/Evaluation, and Report) to improve local people's awareness of fishing methods to preserve the coral reefs in Makassar water.