The modern world could not exist without cell phones. This fundamental technology is commonly utilised on a daily basis. Using technology makes life simpler. It is currently impossible to conceive a world without technology. The electrical technology of a nation advances in tandem with its economy. E-waste is detrimental to both individuals and the environment. The assimilation of the modern way of life as a result of socio-cultural change affects the receipt of elements such as internal and external terms of assimilation, acculturation, and diffusion that are attained and conditioned by a complex source of globalisation. Keywords: Electronic; E-Waste; Assimilation. eISSN: 2398-4287© 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7iSI9.3933