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This paper examines the role of Mexico as importer, manufacturer, producer and distributor centre of reptile skins from non-native and native species, through a combination of documentary research and survey methods. A number of key findings were derived from this study. Although Mexico has adopted the ''System for the Conservation, Management and Sustainable Use of Wildlife'' (SUMA), the country still relies on reptile skins from non-native species. In contrast, the smaller numbers of skins used from native species mainly derive from captive breeding schemes that although biologically sustainable, provide no incentive for habitat conservation. Sustainable use of reptile skins from native species could positively encourage conservation in Mexico. However, as a megadiverse country with potential to produce wildlife, Mexico will have to implement an appropriate regulatory framework to support local communities to promote the sustainable use of native species.