With the online presence of more than half the world population, social media plays a very important role in the lives of individuals as well as businesses alike. Social media enables businesses to advertise their products, build brand value, and reach out to their customers. To leverage these social media platforms, it is important for businesses to process customer feedback in the form of posts and tweets. Sentiment analysis is the process of identifying the emotion, either positive, negative or neutral, associated with these social media texts. The presence of sarcasm in texts is the main hindrance in the performance of sentiment analysis. Sarcasm is a linguistic expression often used to communicate the opposite of what is said, usually something that is very unpleasant, with an intention to insult or ridicule. Inherent ambiguity in sarcastic expressions make sarcasm detection very difficult. In this work, we focus on detecting sarcasm in textual conversations from various social networking platforms and online media. To this end, we develop an interpretable deep learning model using multi-head self-attention and gated recurrent units. The multi-head self-attention module aids in identifying crucial sarcastic cue-words from the input, and the recurrent units learn long-range dependencies between these cue-words to better classify the input text. We show the effectiveness of our approach by achieving state-of-the-art results on multiple datasets from social networking platforms and online media. Models trained using our proposed approach are easily interpretable and enable identifying sarcastic cues in the input text which contribute to the final classification score. We visualize the learned attention weights on a few sample input texts to showcase the effectiveness and interpretability of our model.

Sarcasm is a linguistic expression often used to communicate the opposite of what is said, usually something that is very unpleasant with an intention to insult or ridicule. Inherent ambiguity in sarcastic expressions, make sarcasm detection very difficult. In this work, we focus on detecting sarcasm in textual conversations from various social networking platforms and online media. To this end, we develop an interpretable deep learning model using multi-head self-attention and gated recurrent units. Multi-head self-attention module aids in identifying crucial sarcastic cue-words from the input, and the recurrent units learn long-range dependencies between these cue-words to better classify the input text. We show the effectiveness of our approach by achieving state-of-the-art results on multiple datasets from social networking platforms and online media. Models trained using our proposed approach are easily interpretable and enable identifying sarcastic cues in the input text which contribute to the final classification score. We visualize the learned attention weights on few sample input texts to showcase the effectiveness and interpretability of our model.

Social networking platforms connect people from all around the world. Because of their user-friendliness and easy accessibility, their traffic is increasing drastically. Such active participation has caught the attention of many research groups that are focusing on understanding human behavior to study the dynamics of these social networks. Oftentimes, perceiving these networks is hard, mainly due to either the large size of the data involved or the ineffective use of visualization strategies. This work introduces VizTract to ease the visual perception of complex social networks. VizTract is a two-level graph abstraction visualization tool that is designed to visualize both hierarchical and adjacency information in a tree structure. We use the Facebook dataset from the Social Network Analysis Project from Stanford University. On this data, social groups are referred as circles, social network users as nodes, and interactions as edges between the nodes. Our approach is to present a visual overview that represents the interactions between circles, then let the user navigate this overview and select the nodes in the circles to obtain more information on demand. VizTract aim to reduce visual clutter without any loss of information during visualization. VizTract enhances the visual perception of complex social networks to help better understand the dynamics of the network structure. VizTract within a single frame not only reduces the complexity but also avoids redundancy of the nodes and the rendering time. The visualization techniques used in VizTract are the force-directed layout, circle packing, cluster dendrogram, and hierarchical edge bundling. Furthermore, to enhance the visual information perception, VizTract provides interaction techniques such as selection, path highlight, mouse-hover, and bundling strength. This method helps social network researchers to display large networks in a visually effective way that is conducive to ease interpretation and analysis. We conduct a study to evaluate the user experience of the system and then collect information about their perception via a survey. The goal of the study is to know how humans can interpret the network when visualized using different visualization methods. Our results indicate that users heavily prefer those visualization techniques that aggregate the information and the connectivity within a given space, such as hierarchical edge bundling.

No abstract

Television is an ever-evolving multi-billion-dollar industry. The success of a television show in an increasingly technological society is a vast multi-variable formula. The art of success is not just something that happens, but is studied, replicated, and applied. Hollywood can be unpredictable regarding success, as many movies and sitcoms that are hyped up and promise to be a hit end up being box office failures and complete disappointments. In current studies, linguistic exploration is being performed on the relationship between Television series and target community of viewers. Having a decision support system that can display sound and predictable results would be needed to build confidence in the investment of a new TV series. The models presented in this study use data to study and determine what makes a sitcom successful. In this paper, we use descriptive and predictive modeling techniques to assess the continuing success of television comedies: The Office, Big Bang Theory, Arrested Development, Scrubs, and South Park. The factors that are tested for statistical significance on episode ratings are character presence, director, and writer. These statistics show that while characters are indeed crucial to the shows themselves, the creation and direction of the shows pose implication upon the ratings and therefore the success of the shows. We use machine learning based forecasting models such as linear regression, K Nearest Neighbors, Stochastic Gradient Descent, Decision Tree and Forests, Neural Network, and Facebook Prophet, to accurately predict the success of shows. The models represent a baseline to understanding the success of a television show and how producers can increase the success of current television shows or utilize this data in the creation of future shows. Due to the many factors that go into a series, the empirical analysis in this work shows that there is no one-fits-all model to forecast the rating or success of a television show. However, because the variables are statistically significant, they are still able to optimize and affect the rating positively.