In political and cultural theory, the body has been central to our understandings of political power, yet, the body remains absent in social movement research. This article examines the role of the body in social movements, focusing on how social movements shape bodily postures and techniques of affective self-mastery to represent idealized citizenship. Based on archival data and the concepts of performativity and performance, I use the cases of the Southern Christian Leadership Conference's Citizenship Schools and Role-Playing Simulations and the Student Nonviolent Coordinating Committee's Community Centers to show how the deracialized body was materialization of liberal civic culture that sought to: (1) severe identification with the racial group in favor of identifying with an idealized national identity; and (2) change what counts as good citizenship to change who counts as good citizens. I analyze the movement's pedagogy focusing on the ritualized repetition of embodied movements that deracialized the black political body by embedding idealized citizenship into bodily postures, which increased the probability for a successful performance. Although the deracialized body was vital to the passage of the national legislation, it served to hide geographical and economic differences within the black population, producing the false correlation of national policy change with local change.
Prior research on the origins and diffusion of the neoliberal project have emphasized the role of elite economists, yet no explanations have been provided as to why neoliberal reforms were attractive to the broader U.S. population. To fill this gap in the literature, this article focuses on the voluntary sector struggles against desegregation and corporate taxation in postwar Alabama. I examine the emergence of a language of privatization that degraded all things public as “black” and inferior and all things private as “white” and superior, which provided the pretext to attract national white support for the neoliberal turn. Empirically, the article focuses on the construction of the modern southern businessman that emerged from struggles to economically modernize the South, and the construction of a publicly financed private school system that emerged from the struggles to fight school desegregation. These two struggles fused under the George Wallace political umbrella, whose regional and national political career diffused the racial language from its origins in 1950s Alabama to the national level in the 1960s and early 1970s.
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