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In this article, we propose generalized two-parameter (GTP) estimators and an algorithm for the estimation of shrinkage parameters to combat multicollinearity in the multinomial logit regression model. In addition, the mean squared error properties of the estimators are derived. A simulation study is conducted to investigate the performance of proposed estimators for different sample sizes, degrees of multicollinearity, and the number of explanatory variables. Swedish football league dataset is analyzed to show the benefits of the GTP estimators over the traditional maximum likelihood estimator (MLE). The empirical results of this article revealed that GTP estimators have a smaller mean squared error than the MLE and can be recommended for practitioners.

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Multicollinearity negatively affects the efficiency of the maximum likelihood estimator (MLE) in both the linear and generalized linear models. The Kibria and Lukman estimator (KLE) was developed as an alternative to the MLE to handle multicollinearity for the linear regression model. In this study, we proposed the Logistic Kibria-Lukman estimator (LKLE) to handle multicollinearity for the logistic regression model. We theoretically established the superiority condition of this new estimator over the MLE, the logistic ridge estimator (LRE), the logistic Liu estimator (LLE), the logistic Liu-type estimator (LLTE) and the logistic two-parameter estimator (LTPE) using the mean squared error criteria. The theoretical conditions were validated using a real-life dataset, and the results showed that the conditions were satisfied. Finally, a simulation and the real-life results showed that the new estimator outperformed the other considered estimators. However, the performance of the estimators was contingent on the adopted shrinkage parameter estimators.

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