This paper aims to clarify the impact of click and mortar business model on Lebanese consumers’ intention to purchase online. Also to compare the hedonic and utilitarian shopping motivation towards the online option of click and mortar business model. The research methodology is based on Saunders research onion, positivism philosophy, deductive approach, a quantitative method based on a survey distributed to 1365 Lebanese respondents. Using regression analysis and correlation test, the author found that utilitarian and hedonic motivation have a different effect on consumers’ intention to purchase online from click and mortar companies. It also shows the moderator variables have different effects on consumers’ motivation to purchase online. This paper is unique for its palpation in addressing an important topic in the Lebanese market. Actually, the findings of this study create the floor for marketers and academics to generalize the difference between hedonic and utilitarian shopping motivation towards online shopping from click and mortar business model. The findings reveal that consumers are shifting towards shopping online. So click and mortar business model is a must.

Purpose The purpose of this study is to explore the human resource development (HRD) implications of perceived higher education (HEd) leadership effectiveness on academics’ quality of worklife (QWL) in the context of COVID-19. Drawing on conservation of resource theory, this study explains the mediating role of resource adequacy (RA); then this study investigates the moderating role of COVID-19-related risk perception (CRP) on the relationship between university leadership (UL) and both academics’ turnover intention (TI) and academics’ QWL. Design/methodology/approach This study used a quantitative research exploiting the pandemic experiences and perceptions survey, PEPS, to collect data from 300 academic staff in private and public HEd institutions in Lebanon. The analyses include the test of the mediating effect of RA as well as the moderated mediation effect of CRP through regressions, PROCESS and bootstrapping. Findings The findings suggest that by enhancing RA, effective UL positively influences the QWL and mitigate the TI in Lebanese HEd. Furthermore, this study found that CRP weakens the direct relationship of UL on RA and the indirect effect of UL on the QWL and TI via RA such that the relationships are weakened when COVID-19 risk perception was high rather than low. Practical implications The results imply that HEd HRD professionals could think of effective human resource interventions of how to maintain good working environment where academics are facilitated to acquire high level of resources which lead to improving their QWL and mitigating the negative outcome (TIs). Originality/value To the best of the authors’ knowledge, no research has been made to investigate the moderated mediation model of the “pandemic experience and leadership perceptions” (PEPS) in the HEd sector in Lebanon, addressing academics’ experiences in business schools. This study is unique because it was conducted during the utmost pandemic outbreak (mid academic year 2021) collecting data in real time. This research contributes to the HRD literature by showing empirical evidence of the relationships in the context of Lebanese HEd institutions.