An innovative investigation of the inner workings of Spotify that traces the transformation of audio files into streamed experience. Spotify provides a streaming service that has been welcomed as disrupting the world of music. Yet such disruption always comes at a price. Spotify Teardown contests the tired claim that digital culture thrives on disruption. Borrowing the notion of “teardown” from reverse-engineering processes, in this book a team of five researchers have playfully disassembled Spotify's product and the way it is commonly understood. Spotify has been hailed as the solution to illicit downloading, but it began as a partly illicit enterprise that grew out of the Swedish file-sharing community. Spotify was originally praised as an innovative digital platform but increasingly resembles a media company in need of regulation, raising questions about the ways in which such cultural content as songs, books, and films are now typically made available online. Spotify Teardown combines interviews, participant observations, and other analyses of Spotify's “front end” with experimental, covert investigations of its “back end.” The authors engaged in a series of interventions, which include establishing a record label for research purposes, intercepting network traffic with packet sniffers, and web-scraping corporate materials. The authors' innovative digital methods earned them a stern letter from Spotify accusing them of violating its terms of use; the company later threatened their research funding. Thus, the book itself became an intervention into the ethics and legal frameworks of corporate behavior.
Ever since the music streaming service Spotify was launched in 2008, it has been referred to as a model for an ongoing transformation of the media industries. Dozens of other technology startups have promised to deliver "a Spotify for books", "a Spotify for movies", "a Spotify for journalism" or even "a Spotify for art". Yet, most attempts to replicate the model has actually failed. Analyzing a large body of Swedish and US news articles from 2008-2018, this article demonstrates how the metaphor of "Spotify" has been filled with very different meaning. Not only has the early promises of relying on advertising to make consumption "free but legal" been discarded, in favor of subscription-based models. Another major trend in the development of streaming services, including Spotify, has been the shift toward curation and algorithmic recommendation systems, which has added new associations to the metaphor or "a Spotify for x".
The article explores the affective consequences of the new mode of instant access to enormous levels of musical recordings in digital format. It is suggested that this "musical superabundance" might weaken the individual's ability to be affected by music in everyday life, while at the same time leading to a renewed interest in collective experience, in ways which are not limited to established notions of musical "liveness". According to a theory of affect influenced by Spinoza, what is at stake is the capacity of the body to be affected by music. The article proposes that a renegotiated relationship between collective and individual modes of experiencing music can be conceptualized with help of Spinoza's distinction between two kinds of affections: actions and passions. After scrutinizing the interface of hardware like Apple's Ipod and online services like Spotify, the article proceeds by discussing three musical practices which can all be understood as responses to the superabundance of musical recordings: (1) the ascetic practice of "No Music Day"; (2) the revival of cassette culture; (3) the "bass materialism" associated with the music known as dubstep. While none of these approaches provide any solution to the problem of abundance, they can still be understood as attempts to cultivate a "postdigital sensibility". The article tries to conceptualize the postdigital in a way that transcends the narrower notion of "post-digital aesthetics" that has recently been gaining popularity. Finally, it is argued that such a sensibility has a political significance in its potential to subvert the contemporary processes of commodification.
In music streaming services like Spotify, discrete pieces of music no longer has a price, as has traditionally been the case in music retailing, both analog and digital. This article discusses the theoretical and practical implications of this shift towards subscriptions, starting from a critical review of recent literature dealing with the commodification of music. The findings have a relevance that is not limited to music or digital media, but also apply more broadly on the study of commodification. At the theoretical level, the article compares two ways of defining the commodity, one structural (Marx), one situational (Appadurai, Kopytoff), arguing for the necessity of a theory that can distinguish commodities from all that which is not (yet) commodified. This is demonstrated by taking Spotify as a case, arguing that it does not sell millions of different commodities to its users, but only one: the subscription itself. This has broad economic and cultural implications, of which four are highlighted: (1) The user of Spotify has no economic incentive to limit music listening, because the price of a subscription is the same regardless of the quantity of music consumed. (2) For the same reason, Spotify as a company cannot raise its revenues by making existing customers consume more of the product, but only by raising the number of subscribers, or by raising the price of a subscription. (3) Within platforms like Spotify, it is not possible to use differential pricing of musical recordings, as has traditionally been the case in music retail. Accordingly, record companies or independent artists hence can no longer compete for listeners by offering their music at a discount. (4) Within the circuit of capital. Spotify may actually be better understood as a commodity producer than as a distributor, implying a less symbiotic relationship to the recorded music industry.
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