No abstract

The fastest-growing category of entrepreneurs globally is women, who have drawn the attention of many academics, particularly in recent years. The goal of this research is to assess the entrepreneurial traits of women business owners in Bandung, Indonesia, including innovativeness, knowledge management, e-commerce adoption, risk-taking, and technology optimism. A structural equation model was used in this research as a quantitative methodology. By distributing questionnaires to the interviewees (owner-managers of SMEs), a survey was conducted. A convenient sampling method was used to choose 116 individuals. Six hypotheses were tested using a cross-sectional survey methodology. While it has been established that taking risks does not always add to innovativeness, knowledge management and the adoption of e-commerce have both been found to have an impact on it. Risk-taking, however, has an impact on innovation through knowledge management. Innovativeness and e-commerce adoption are positively correlated; knowledge management and e-commerce adoption are positively correlated; and perhaps most significantly, knowledge management and innovativeness are positively correlated. Doi: 10.28991/HEF-2023-04-01-01 Full Text: PDF