PurposeDrawing on the Push-Pull-Mooring model, this study sheds light on the factors that drive tourists to switch from traditional hotels to peer-to-peer accommodation (P2PA) in light of the global spread of the Covid-19 pandemic.Design/methodology/approachData have been collected from 380 participants through an online pan India survey. The data were mainly analyzed by adopting structural equation modeling.FindingsAll the three categories of push, pull and mooring factors are crucial in explaining tourists' switching intentions from hotels to P2PA. Out of all the factors, subjective norm came out to be the most significant factor while satiation (push factor) and authentic experiences (pull factor) also came out to be important indicators.Practical implicationsThe findings of this study carry implications for hoteliers as well as P2PA platform hosts. Hotels need to re-conceptualize their standard services, décor and amenities while P2PA hosts need to continue providing authentic experiences and also comply with all the Covid-19 norms.Originality/valueThe study offers a comprehensive PPM model to determine tourists' intentions to switch from hotels to P2PA. Moreover, this paper is one of the early studies to provide insights into tourists' switching intentions amidst Covid-19.
Peer-to-Peer accommodation (P2PA) has drastically transformed the traditional form of tourism and has become a worldwide phenomenon. There are few studies that have investigated the determinants of participation in peer-based accommodation from the residents' perspective. This study fills this gap by identifying the factors that influence residents' intention to become P2PA hosts based on Motivation-Opportunity-Ability (MOA) theory. Adopting a quantitative approach, a pan-India survey was conducted to collect 230 valid responses. For analysis, both convergent and discriminant validity of the constructs using PLS-SEM was examined, along with the reliability of all the measurement scales. Empirical evidence validates that extrinsic motivation (economic benefits) does not have a direct impact whereas intrinsic motivation (social relationships); opportunity, ability, and trust have a significant impact on residents' intentions to host. Finally, the paper recommends strategies for the policymakers and platform service providers to encourage residents to take up hosting to foster sustainable consumption and build relationships with tourists.
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