Dadaab Refugee camp in Garissa County, Kenya, hosts nearly 340,000 refugees in five subcamps (Dagahaley, Hagadera, Ifo, Ifo2, and Kambioos) (1). On November 18 and 19, 2015, during an ongoing national cholera outbreak (2), two camp residents were evaluated for acute watery diarrhea (three or more stools in ≤24 hours); Vibrio cholerae serogroup O1 serotype Ogawa was isolated from stool specimens collected from both patients. Within 1 week of the report of index cases, an additional 45 cases of acute watery diarrhea were reported. The United Nations High Commissioner for Refugees and their health-sector partners coordinated the cholera response, community outreach and water, sanitation, and hygiene (WASH) activities; Médecins Sans Frontiéres and the International Rescue Committee were involved in management of cholera treatment centers; CDC performed laboratory confirmation of cases and undertook GIS mapping and postoutbreak response assessment; and the Garissa County Government and the Kenya Ministry of Health conducted a case-control study. To prevent future cholera outbreaks, improvements to WASH and enhanced disease surveillance systems in Dadaab camp and the surrounding area are needed.
The purpose of our study is to assess the influence of organizational culture and marketing capabilities on performance of microfinance institutions in Kenya. We adopt descriptive cross-sectional survey design and collect data from members of the Association of Microfinance Institutions in Kenya. We test our hypothesized relations through hierarchical regression analysis. Our results reveal that organizational culture has positive and significant influence on performance. We demonstrate that marketing capabilities is strongly and positively linked to performance. Findings of the study have implications for marketing theory and practice. Our results support resource advantage theory; resource based theory and the dynamic capability theory. Our results show that product capability appears to overshadow other components of marketing capabilities in influencing performance. We conclude that organizational culture and product capability strongly influence performance outcomes of microfinance institutions in Kenya. However, due to the limitation of the cross-sectional research design, we recommend the use of triangulated approach in studies of similar nature.
Purpose: The main purpose of this study was on the influence of international market entry strategies on the performance of manufacturing multinationals in Kenya. Methodology: The research design used in this study was descriptive research design. There are 213 Multinational Corporations in Kenya. Out of the 213 Multinational Corporations, 108 firms are in the manufacturing sector and are located in Nairobi. The population of the study was 108 firms. The sampling frame was retrieved from Mars Group Kenya. It is for this reason that the study considered 50% of the population. This yielded 54 firms. The study used a questionnaire as the preferred data collection tool. Descriptive statistics included frequencies and measures of central tendency mainly means and frequencies. Inferential statistics included regression modeling, t-test and Analysis of Variance (ANOVA).Results: Results indicated that manufacturing multinationals used various international market strategies to venture into business. These strategies include licensing; further indicated that the firms used these market strategy entries to a large extent. Regression results indicated that market entry strategies had an influence on performance of the firm (ROA)Unique contribution to theory, practice and policy: The study recommends that the management to evaluate the factors to consider when choosing an entry strategy thoroughly so as to make sure they know the market very well and that the management to evaluate the factors influencing the choice of market entry modes. This is to ensure that they choose the best mode.
Although there are several studies done on the influence of situational, individual and marketing factors on consumer behavior in regard to the amount of commodities bought from retail outlets in the developed world and the emerging markets, there no comprehensive studies that really explains the growth of buying trends in the developing countries like Kenya. This study seeks to investigate what factors are contributing to the new trend of buying from supermarkets and shopping malls in Kenya. The study adopted a survey design on a sample of 1000 consumers in Nairobi, Ruiru, and Kiambu town, and data was collected using structured questionnaires. Regression analysis was used to show the actual effect of consumers' income, ownership of consumer durables (cars and fridges) (marketing factors (prices and exposure to promotion), Socio-psychological factors mainly family size and situational factors (physical environment and antecedent state and temporal situation) on the number of visits to the supermarkets and shopping malls. The results indicated that all the situational factorstime of the day (day time), time of the week, supermarket atmospherics, supermarkets location and antecedent states (excitement) had significant effect on consumer behavior in terms of the number of visits to the supermarkets per month. However, the effect of time of the day (day time) though significant was negative (coeff-.0250, p-value 0.000), an indication that number of times was lower by 0.250 for shoppers doing shopping during the day compared to shopping in the evening. All personal factors except for the age had positive and significant effect on the number of visits to the supermarkets/shopping malls. Perceiving of prices charged by supermarkets as low and exposure to supermarkets existence through advertising and promotions had positive and significant effect on visits to the supermarkets and shopping malls in Kenya. This implied that personal, situational and marketing factors are explaining the new trend of shopping in supermarkets in Kenya. The results also imply that, the investors in large-scale retail business in Kenya have to choose their location carefully away from CBD of the major cities and the pricing strategies have to be well planned because despite the fact that Kenyan consumers are shopping from super markets, they are cash-constrained.
Due to the unique buying behavior of Generation Y, it has become a target of research in developed and emerging markets. This is because, Generation Y comprises of a large demographic segment of consumers with high spending power. Despite this, the buying behavior of Generation 170 Contribution/OriginalityThis study is one of the few studies which have investigated generation Y purchase behavior.For the first time, factors important to Generation Y purchase behavior in Kenya have been brought out. A part from the mean, standard deviation was computed to show the difference of importance of factors.
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