This study aims to identify factors influencing student transition to online education (STOE) during the COVID19 pandemic in Romania. Although Romania boasts high internet speed, accessibility and affordability, online education is in its infancy. Academic experience variables found in the literature were narrowed into five factors through exploratory factor analysis, and regressed together with online platform and demographic variables to measure their impact on STOE. 565 business students from all academic levels were surveyed. The study uncovered direct and inverse relationships between the five groups of factors, platform functionality, enrolment level and place of residence, and STOE. Findings are relevant to academics and university managers for improving online education.

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This article investigates the perspectives of Romanian academics on implementing Artificial Intelligence (AI) in Higher Education (HE). The article analyzes the pros and cons of AI in HE, based on the views of eighteen academics from five Romanian universities. There is a large and heated debate about the proliferation of AI in many domains, with strong supporters and determined deniers. Studies that research the implications of AI enrich the evidence-based literature on the advantages, disadvantages, threats, or opportunities that AI creates for us, for businesses, or for societies. Though many aspects are still less well known, attitudes toward AI are still under construction. HE is a domain where the implications of AI create passionate discussions. HE is, eventually, the sector that shapes the masterminds of societies’ leaders. There is a quest to find the perspectives of those who will apply AI, who will work with or for AI, and those who are opposed to or in favor of implementing AI in HE. The conclusions revealed by this study are in line with similar studies that exist in the literature. The positive aspects of AI implementation in HE are related, in the view of academics, to gains in the learning–teaching process, improvements in students skills and competences, better inclusion, and greater efficiency in administrative costs. Similarly, the negative aspects revealed by the research are linked to psychosocial effects, data security, ethical aspects, and unemployment threats. However, there are some aspects (mostly negative) related to implementing AI in HE that are less exposed by the interviewed academics, which are mostly related to the costs and efforts of implementing AI in HE. The possible explanation of this situation is related to the lack of strategic vision on what, in fact, the implementation of AI in HE means, what this process involves, and the fact that digitalization in Romanian universities (as well as in the Romanian economy) is in its infancy. The contribution of the results of this research is mainly empirical and practical. These opinions should be used as resources for managers of HE institutions to develop better policies concerning the implementation of AI in HE and for strategic vision toward AI, with the ultimate purpose of achieving progress and prosperity for the entire society.

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Mobile social commerce (MSC) is exhibiting a growing interest from businesses and buyers due to the increasing number of mobile app users and combination of e‐commerce and sharing features of MSC platforms. The limited existing research on MSC recommends that the impact of MSC platform features/content on consumer behaviour should be further explored, while the social commerce literature emphasizes the necessity to investigate impulse buying (IB) and social participation (SP). Thus, this study adopted the Stimulus‐Organism‐Response (SOR) theory to investigate the impact of MSC content's usefulness, interactivity, entertainment and authenticity, built from the literature, on consumer emotions (arousal and pleasure), and their relationship with IB and SP. A sample of 345 Generation Y Chinese consumers was employed, while responses were collected through a survey, being used partial least squares (PLS) structural equation modelling to test our hypotheses. Significant relationships were established between the content characteristics and emotions, entertainment exhibiting the strongest impact on arousal, and authenticity on pleasure. Arousal had a significant impact on pleasure, and arousal and pleasure significantly affected IB and SP, with arousal displaying a stronger impact. This research expands the MSC theory through the grouping of content characteristics, documentation on the impact on consumer emotions, the relationship between arousal and pleasure, and the effect on both IB and SP, extending the SOR theory applicability. Practical recommendations for Generation Y MSC marketing are proposed. The model could be extended by introducing privacy concern, content personalization, perceived risk as independent factors, and trust and planned behaviour as explained variables.