Madiun Regency is one area that has a lot of active silat colleges, there are 14 (fourteen) silat colleges, mostly based in Madiun. In the dynamics of Madiun pencak silat development, there is Suran Agung tradition as a form of local wisdom in every pencak silat college at the suro month. The activity involved mass mobilization, the escalation of conflict between members of the martial arts college and communities also increased. The history of the conflict began when there was fanaticism of teachings from the Ki Ngabei Soerodiwiryo students. Conflicts that occurred in the Suran Agung involved between groups of fighters and community which often caused material losses such as throwing stones, destruction of public facilities also lead to violence resulting in casualties. Qualitative research here to analyze the efforts of the District Government of Madiun in preventing conflict that is an issue for the public, the Public Interest Relations (PIR) approach to the practice of Suran Agung in Madiun focuses on stakeholder collaboration in peace efforts. The result of PIR practice is the emergence of a new identity for Kampung Pesilat Indonesia as a milestone for peace in social change to realize the vision and mission of regional head.

Madiun Regency has a Pencak Silat culture and there are 14 Pencak Silat school. The history of the conflict is quite long involving two Pencak Silat school which had a large enough mass. In the modern era, conflict is a serious problem and obstacle in the progress of society to build and move the wheels of the economy. Conflict transformation in communication between organizations is built and used as a strategy by focusing on the root of the problem and achieving common goals in preserving the Pencak Silat culture as local wisdom. Using fully functional society theory from Robert Heath, qualitative research here explores its main information in building rhetoric of communication between organizations on political economic factors, social responsibility, social relations and message power used in a common goal through the results of the identity of Kampung Pesilat Indonesia as a new symbol and to build peace.