Purpose of the study: "Image" not only exists in the market of consumer goods as well as tourism but also is the criteria usually used by consumers to make decisions. However, little literature is concerned with a comprehensive analysis of its development trajectory, application domains, and strategic implications. This study aims at conducting an extensive review of DI's current literature to examine the key concept of consumer behaviors. Methodology: Based on Scopus, this paper surveys the development trajectory of destination image using a literature review with the solo keyword “destination image” from 1990 to 2019. Main findings: The findings indicate that the development of destination image begins in 1995 and the overall growth is steady and strong. There are three development waves, such as 2002-2007, 2008-2013, and 2015-2019. These 908 articles were scattered across 182 different journals. Besides, all these keywords related to counties/areas are mostly equipped with tourism competitiveness as well. Applications of this study: This study reveals five problem domains of destination image including environment and government, destinations, tourists, culture, and others, respectively. This would call the attention of the executives and authorities concerned with environmental sustainability, adaptability/responsiveness of strategies, destination competitiveness, capabilities development, resource allocation, and tourist behavior (e.g., decision-making and post-purchase intention). Originality/Value: Based on the nexus between “environment-destination-tourist”, this study proposed a strategic map of DI to future researchers and field workers of great interests to operationalize and conceptualize its coverage.

Purpose of the study—Tourism is one of the largest and fastest growing industries in the world. Just like an enterprise today, sustainability is the long-term objective pursued by tourism industry. However, little effort has been made to systematically provide sufficient information to academicians and practitioners who have great research interests in sustainable tourism. Therefore, this paper aims to figure out the knowledge mapping of sustainable tourism and to indicate its research hot spots and trends for future research. Methodology—This paper surveys the development trajectory of sustainable tourism using a literature review and classification of articles retrieved from 5 online databases with solo keyword “sustainable tourism” from 1900 to 2016. Main findings—Based on the scope of 641 articles, this study reveals that the number of publication on sustainable tourism has significantly increased since 2006. In addition, these articles are scattered across 125 journals and mostly published in 23 academic journals. The majority of targeted countries/regions for sustainable tourism focus on Asia, Europe and America. Limitation—Restricted to limited knowledge, we make a brief literature survey on sustainable tourism from 1990-2016 to explore how sustainable tourism and its applications have developed in this period. Originality/value—In fact, sustainable tourism is a belief and an overall concept in every tourism activities. Though this research has done lots, it still has rooms to make more complete. Finally, we present a conceptual framework integrating 13 classifications criteria derived from our analysis with 3247 keywords. Most interestingly, we further present a conceptual framework with a visual effect to operationalize the coverage of sustainable tourism. Based on our analysis, any researcher can easily find the popular and right journal to get into it, if he/she is in need, he/she also can roughly know its applications so far and completely get a whole picture of sustainable tourism quickly.

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