Technological advancements have created a media ecosystem in which traditional journalism sees its existence strongly threatened by the emergence of new players. Social networks have created a competitive environment that, whether due to its dispersion or its capillarity, has relegated the mainstream media to a secondary role in the media ecosystem. Ironically, the technologies that threaten traditional journalism are also those that can save it; provided they are used correctly. Journalism, weakened by the economic crisis and with increasingly smaller newsrooms, has artificial intelligence as an opportunity to recover a certain centrality in the media ecosystem. This paper studies AIDA, a project from the Brazilian television network Globo. This project looked to automation as a way to avoid errors and ambiguities in the news. The study of the AIDA case, complemented by interviews, presents the challenges to achieve the automatization of news regarding electoral polls.

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The article maps and identifies the presence of typical literary resources in a major journalistic report published by a digital native vehicle -in this case, the Brio website, specialized in longform journalism. The Pragmatic Analysis of the Journalistic Narrative method allowed us to identify the subjectivation strategies of the text, through which the reporter achieves poetic effects and induces his readers to different types and degrees of commotion. The paper analyzes a report about the environmental tragedy that occurred in Mariana (in the state of Minas Gerais, Brazil) in 2016 and points out the poetic resources in use to conclude that language, structure of text and characters are the tripod on which constitutes the literary journalism practiced by Brio. This work is the result of a project carried out within the scope of the Content Production Research Group, of the Professional Master's Program in Journalistic Production and Market of ESPM-SP.