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The concept of acculturation has been based on the assumption of an adaptation process, whereby immigrants lose aspects of their heritage cultures in favour of aspects of a host culture (i.e. assimilation). Past research has shown that acculturation preferences result in various possibilities and influence consumption behaviour. However, the impact of social media on consumer acculturation is underexplored, although the social purpose and information sharing online is utilized for a variety of social purposes. Recent studies have shown the transformation from an offline to an online context, in which social networks play an integral part in immigrants' communications, relationships and connections. This study merges the views from a number of leading contributors to highlight significant opportunities and challenges for future consumer acculturation research influenced by social media. The research provides insights into the impact of social media on consumer acculturation.

Extension of the Azores Plateau along the Terceira Rift exposes a lava sequence on the steep northern flank of the Hirondelle Basin. Unlike typical tholeiitic basalts of oceanic plateaus, the 1.2 km vertical submarine stratigraphic profile reveals two successive compositionally distinct basanitic to alkali basaltic eruptive units. The lower unit is volumetrically more extensive with ~ 1060 m of the crustal profile forming between ~ 2.02 and ~ 1.66 Ma, followed by a second unit erupting the uppermost ~ 30 m of lavas in ~ 100 kyrs. The age of ~ 1.56 Ma of the youngest in-situ sample at the top of the profile implies that the 35 km-wide Hirondelle Basin opened after this time along normal faults. This rifting phase was followed by alkaline volcanism at D. João de Castro seamount in the basin center indicating episodic volcanic activity along the Terceira Rift. The mantle source compositions of the two lava units change towards less radiogenic Nd, Hf, and Pb isotope ratios. A change to less SiO2-undersaturated magmas may indicate increasing degrees of partial melting beneath D. João de Castro seamount, possibly caused by lithospheric thinning within the past 1.5 million years. Our results suggest that rifting of oceanic lithosphere alternates between magmatically and tectonically dominated phases.

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Volcanism in the Eastern Azores Plateau occurs at large central volcanoes and along subaerial and submarine fissure zones, resulting from a mantle melting anomaly combined with transtensional stresses. Volcanic structures are aligned WNW‐ESE and NW‐SE, reflecting two tectonic stress fields that control the direction of lateral melt transport. Terceira Island is influenced by both stress fields, dividing the island into an eastern and western part. Several submarine volcanic ridges with variable orientations are located west of Santa Bárbara, the youngest central volcano on Terceira. Major, trace element and Sr‐Nd‐Pb‐Hf isotope compositions from submarine lavas and glasses, in part associated with the 1998–2001 Serreta Ridge eruption, vary between different lava suites, suggesting a formation from different mantle sources. Submarine lavas are more primitive than those from Santa Bárbara volcano, indicating that they are not laterally connected with the shallow magma reservoir located in 2‐ to 5‐km depth beneath the central volcano. Mineral thermobarometric data suggest that the older Serreta magmas were laterally transported at depths >5 km from Santa Bárbara predominantly in WNW direction. We propose that lithospheric extension controls magma transport from the central volcano to Serreta Ridge. The youngest Serreta lavas differ from Santa Bárbara and other submarine ridges in having less radiogenic Pb and higher Hf isotope ratios representing a new magma pulse ascending from the mantle. We conclude that lateral magma transport and the morphology of volcanic ridges are controlled by tectonic stresses in the lithosphere, whereas vertical melt transport is initiated by processes in the mantle.