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As knowledge workers, faculty members are pivotal for the sustainable development of universities. We explored the psychological empowerment–job performance relationship with 216 faculty members of a Chinese university. Participants completed two self-report scales that have been shown to have adequate reliability and validity, which were used to assess psychological empowerment and job performance. The results show there was a significant positive correlation between psychological empowerment and job performance, such that each psychological empowerment dimension was positively correlated with each job performance dimension. Our findings highlight the importance of the psychological empowerment of university faculty members, because it is necessary for their professional development, and as the driving force for sustainable development of universities, they can contribute toward promoting academic productivity.

As the international economy and globalization trends accelerate and economic interactions between countries become more frequent, culture, as a prominent manifestation of national soft power, has become increasingly prominent in its economic characteristics. Cultural exchange can break down language barriers, reduce trade costs, enhance cultural identity, and form social networks, thereby building trusting relationships and influencing international economic transactions. The article analyzes the overseas development of Confucius Institutes and the changes of direct investment and foreign investment attraction in countries along the Belt and Road, and finds that Chinese cultural promotion can effectively promote bilateral investment, but with obvious country-specific differences, while cultural promotion. It is found that Chinese cultural promotion can effectively promote bilateral investment, but with obvious country-specific differences, while cultural promotion can expand the breadth margin of bilateral investment. Based on this, the cultural promotion strategy of the "Belt and Road" countries should explore the cultural potential of key regions, optimize the reasonable layout of colleges; innovate the development mode of Confucius Institutes and improve the operation mechanism of students; give full play to the power of Confucius Institutes' base stations and enrich the forms of cultural exchanges.