<p><strong><em>Purpose </em></strong>– <em>The purpose of this research is to analyze the influence of gamification in the use of internet banking on the intention of customers to adopt and recommend internet banking towards Compatibility, Innovativeness, Web Design, Web Characteristic, Performance Expectancy, Effort Expectancy . This research will help the Bank to measure the effect of gamification towards their customer to use Internet Banking. So they can innovate their Internet Banking system to be more fun and entertaining, so the customer will feel more enjoy to use and they will recommend to other people. <strong>Design/methodology/approach </strong>– 192 responses were collected from customers of internet banking user by using an online questionnaire. Using the convenience sampling approach. The collected data was analyzed using SEM with the help of  PLS. <strong>Findings </strong>– The results indicate that intention to adopt internet banking is positively affected by Innovativeness, Web Design Performance Expectancy and Effort Expectancy . While compatibility and web characteristic doesn’t have a positive effect. The moderating effect of gamification suggested that the relationship between customer intention to adopt and customer intention to recommend will make the gamification effect become weak. <strong>Practical Implications </strong>– The research suggests that web designer and bank management should focus on the website design of the internet banking. Enjoyable internet banking website with reward and point system will help to improve user’s intention to adopt and intention to recommend internet banking with others. So the bank should make an innovative reward system for every transaction in internet banking. <strong>Originality/value </strong>– This research provide the technology acceptance construct and adding the game elements in technology perspective of internet banking as a moderating effect, to analyze the element effect towards intention to use and intention to recommend.</em></p>

This research aims to study the impact of influencers through social media which is focused on Influencer's Credibility, Influencer's Attractiveness, Fit-Influencer-Product Level and Meaning Transfer on the intention to buy online through Consumer Attitudes towards Advertising and Consumer Attitudes towards Brands. The method used for data analysis is to use Structural Equation Modeling (SEM). The questionnaire was collected from two hundred and sixty-five consumers who had bought fashion products online. The results indicate that online purchase intention can be directly influenced by consumer attitudes towards brands and also consumer attitudes towards advertising, while social media influencer marketing has no direct effect on Online Purchase Intention. Companies can improve consumer attitudes towards advertising through Influencer Credibility, Influencer Attractiveness, and Meaning Transfer. Consumer attitudes towards brands can be done through increasing the credibility of influencer and also the attitude of consumers towards advertising. Keywords-influencer credibility, influencer attractiveness, influencer-product degree of fit, meaning transfer, attitude towards the ad, attitude towards the brand, online purchase intentionH1b: influencer's credibility has a positive effect on consumer attitudes on advertising Information presented by a credible source can influence the trust, opinions, attitudes, and behavior of consumers towards the brand [6]. Another study found that attitudes

Penelitian ini dilakukan untuk Pengaruh  Green Marketing Mix terhadap Keputusan PembelianProduk Plastik Berbahan Dasar Singkong. Latar belakang penelitian difokuskan pada topik pemasaran produkplastik Telobag dalam pengunaan khususnya plastik menggunakan prinsip gelatinisasi yang didalamnya terdapatpati yang memiliki kandungan air tinggi yang tidak berbahaya bagi kesehatan dan lingkungan dalam memberikanmanfaat pada konsumen dalam berbelanja. Data dalam penulisan ini didapatkan dari sumber primer dengan caramenyebarkan kuesioner yang diisi oleh pekerja,mahasiswa dan wiraswasta yang dalam berbelanja menggunakanplastic daur ulang. Metode pengumpulan sample yang digunakan dalam penilitian ini adalah non probability sampling dengan jumlah 105 sample. Teknik yang digunakan untuk menganalisis data pada penelitian ini adalahuji instrumental seperti validitas dan reliabilitas serta uji analisis data dengan metode regresi berganda denganSPSS 24 dan AMOS 25. hasil penelitian ini membuktikan bahwa produk quality berpengaruh positif  terhadapPurchase Intention, Price Sensitivity berpengaruh positif terhadap Purchase Intention, Brand Awarnessberpengaruh positif terhadap Purchase Intention. Dari hasil penelitian ini menunjukkan bahwa Perusahaan telobag dalam produk plastik daur ulang harus memperhatikan kualitas plastic atau product quality berbahandasar pati, price sensitivity telobag lebih disesuaikan pada daya beli konsumen pengguna plastic daur ulangberbahan dasar pati serta brand awareness produk plastic daur ulang Telobag dalam memngembangkan segi peningkatan perhatian pada penggunaan pada konsumen.

The objective of this research is to identify and analyze the factors that of influence of consumers The purpose of this research is to analyze and determine the factors that influence consumer’s impulse buying behavior in mini market (convenience store) based on influence of variable store atmosphere, in-store browsing, in-store layouts, salesperson, promotional approach, reference group, use payment card and shopping emotion. This study attempts to analyze post-purchase consumer regret and investigates the influence of impulse behavior to post purchase regret.<br />The sample was collected and analyzed from 244 respondents of convenience store shoppers in ages in Greater Jakarta region. Structural Equation Modeling (SEM) and AMOS were used for data analysis and hypotheses testing.<br />Results indicate that there is a significant effect of the impulse buying behavior in the four variables; the role of salesperson, sales promotion, the participation of reference groups and payments made by debit card. As a result, this study addresses concerns about disappointed consumers after making an impulsive purchase.<br />This study emphasizes the importance of friendly and ready to help the consumers in sales person’s role to encourage consumers to make impulsive purchases. The readiness and friendliness of employees in serving consumers can occur when companies often provide training to employees.<br />Employees must pay particular attention and effort put into effect reward and punishment system that can increase work motivation. Furthermore, reference groups have an effect on impulsive buying behavior, and the tendency of consumers to shop more is high when accompanied with a mutual friend. In addition to sales person and reference group, promotions made by the store can also attract consumers and encourage them to make purchases impulsively. Additional value that can encourage the purchase of impulsive payment system is by using a debit card instead of credit card. In further research, the convenience store consumers do not make purchases in large quantities so payment using credit card does not give a significant effect while consumers can use a debit card in lieu of cash. Other research results show consumers regret after making an impulsive purchase. The negative consequence of consumer disappointment is that consumers become disloyal even spreading negative word of mouth. Thus, the company needs to explore these impacts in more detail and determine the factors that can reduce consumer disappointment This study examines the factors that cause and impact impulse buying behavior. The study was conducted at convenience stores in Greater Jakarta region. The results showed the impact of impulse buying behavior on consumer regret after doing impulse buying.

AMO (ability, motivation, and opportunity) is one of the measurements used in Human Resource Management and for explaining the Innovation of Human Resources Management Bundle (IHRMB) that can affect job satisfaction and welfare. It explained that if a skilled, motivated employees will have the opportunity to contribute by using their knowledge and competencies. They  will feel having a maximum job satisfaction. This study tries to examine the role of psychological ownership for organizations (PO-O) in mediating the effect of IHRMB on the Job Satisfaction of bank employees (bankers) who work in BUKU Banks 1-4 categories. With a purposive sampling of inclusion criteria, a questionnaire was given to 100 bankers, testing the hypothesis with SEM. The results show that IHRMB affects PO-O and Job Satisfaction. The IHRMB is prepared at the end of the year to be able to have the right strategy for employees the following  year, in addition to being a connector between the owner of the company to employees through a collection of innovations summarized in the IHRMB as well as providing opportunities for employees to be able to provide ideas that will support the company's progress. PO-O does not mediate the effect of IHRMB on Job Satisfaction, because IHRMB is a control tool for Management and company owners to review overall company performance.