Earlier research has shown how football media use specific racial/ethnic stereotypes, thereby reinforcing certain hierarchies along the lines of race and ethnicity. We use a cultural studies perspective to explore the discourses surrounding race and ethnicity in football among Dutch multiethnic football media audiences when they talk about football. We have interviewed 30 participants in five focus groups to collect our data. Our analysis shows that everyday football talk mainly reproduces racial/ethnic stereotypes and everyday racisms, and that race and ethnicity intersect with other markers of difference like nation, culture and religion in the discourses people draw on. Which specific difference is prioritized depends on context and interview questions. Furthermore, our analysis shows that ethnic diversity is celebrated and supported but that this support is conditional and combined with reinforcing biologically and culturally informed racisms. Findings are discussed in a wider academic and societal context.

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2017 was a significant year for women's football in the Netherlands. The Dutch women's team won the Women's European Champions football (WEURO 2017) for the first time in history. The screenings of their matches attracted massive audiences. This article explores the meanings given to gender and sport and the impact of WEURO 2017 by turning to two women pioneers in the field of elite women's football and the sports media complex. We not only study how these women negotiate and experience the impact and meanings given to WEURO 2017 but we also explore how their narrativesprovide insights in the wider meanings given to (the development of) women's football in the Netherlands. Results show, amongst other things, how an increased popularity and attention for women's football from the part of the media goes together with a reproduction of hegemonic discourses that prioritize emphasized femininity and construct men's football as normative.