This study was conducted to determine the types of social media used by Agricultural Extension Officers in agricultural extension activities, farmers' responses to the use of social media and the barriers to agricultural extension workers in using social media to change farmers' behavior. This research was conducted in Sembawa District, Banyuasin Regency in December 2021-January 2022. The research method used was phenomenology. The sampling method used in this research is the purposive side method (deliberately). Data collection methods used in this study were in-depth interviews, participatory observation, and documentation. The data processing and analysis method used is descriptive-qualitative analysis. The results showed that the types of social media used by agricultural extension workers in an effort to change farmers' behavior were Whatsapp and Facebook. The response of farmers as resource persons to the social media used by agricultural extension workers during the pandemic, farmers received a positive response, namely for farmers through social media to gain more experience such as participating in training, knowledge and utilizing social media to find information related to farming. Barriers to agricultural extension workers in using social media in agricultural extension activities at the Agricultural Extension Center in Sembawa Sub-district, there are areas under the guidance of agricultural instructors with poor internet network, age of farmers, farmers who are technologically savvy and some farmers do not have Android phones. ABSTRAKPenelitian ini dilaksanakan untuk mengetahui jenis media sosial yang digunakan Penyuluh Pertanian dalam aktivitas penyuluhan pertanian, respon petani terhadap penggunaan media sosial dan hambatan penyuluh pertanian dalam pemanfaatan media sosial untuk merubah perilaku petani. Penelitian ini dilaksanakan di Kecamatan Sembawa Kabupaten Banyuasin pada bulan Desember 2021-Januari 2022. Metode penelitian yang digunakan adalah fenomenologi. Metode penarikan contoh yang digunakan dalam penelitian ini yaitu metode purposive samping (secara sengaja). Metode pengumpulan data yang digunakan dalam penelitian ini adalah wawancara mendalam, observasi partisipasi, dan dokumentasi. Metode pengolahan dan analisis data yang digunakan adalah analisis secara deskriptif-kualitatif. Hasil penelitian menunjukkan bahwa jenis media sosial yang digunakan penyuluh pertanian dalam upaya merubah perilaku petani yaitu Whatsapp dan Facebook. Respon petani sebagai narasumber terhadap media sosial yang digunakan penyuluh pertanian pada masa pandemi petani menerima dengan respon positif yaitu bagi petani melalui media sosial lebih banyak mendapatkan pengalaman seperti mengikuti pelatihan, pengetahuan dan memanfaatkan media sosial untuk mencari informasi terkait usahatani. Hambatan penyuluh pertanian dalam penggunaan media sosial dalam aktivitas penyuluhan pertanian di Balai Penyuluhan Pertanian Kecamatan Sembawa terdapat wilayah Binaan penyuluh pertanian jaringan internet yang kurang bagus, usia petani, petani yang gagap teknologi dan beberapa petani belum memiliki Hp android.
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