Era disruption menjadi tantangan semua organisasi bisnis tak terkecuali koperasi wanita. Era dimana segala sesuatu berubah sangat cepat sehingga inovasi baru akan cepat usang. Prakarsa Pemprov Jatim mendorong pembentukan kopwan merupakan bagian dari program pemerintah yang memperhatikan masalah gender. Bagaimana agar kopwan yang sudah terbentuk khususnya di Kota Malang ini dapat membangun keunggulan kompetitif dalam menyongsong era disruption dan pasar global. Penelitian bersifat kualitatif yang bertujuan untuk mendeskripsikan dan mengidentifikasi komponen-komponen pendukung pembentukan keunggulan kompetitif, implementasi strategi dan hambatan-hambatan pengembangan kopwan di Kota Malang. Data yang diolah merupakan data primer dan data sekunder. Metode pengumpulan data yang digunakan adalah wawancara terhadap informan kunci, dokumentasi dan observasi lapangan. Dari hasil penelitian dan pembahasan diperoleh kesimpulan bahwa untuk mencapai keunggulan kompetitif kopwan membutuhkan strategi dan kolektifitas tidak bisa dilakukan secara individu. Untuk itu kebutuhan pembentukan primer koperasi menjadi suatu hal yang urgen.

Koperasi Magar Jaya in the Kanigoro District of Blitar Regency has thirteen SMEs members. The members have equal rights and obligations, including access to capital loans, procurement of raw materials, training opportunities, and the chance to market their combined products in specific events. While all members can manage their own businesses, there is also an opportunity to sell products together in culinary centers, souvenir centers, and for special occasions. To sustain and develop the business, sustainable strategies are necessary. The research objective is to design sustainable strategies using the business model canvas and formulate solutions for the SMEs. The research methodology is qualitative descriptive, utilizing primary and secondary data sources. The analysis involves designing the business canvas as a tool for developing the Framework for Strategic Sustainable Development (FSSD). The research findings indicate key activities such as procurement of raw materials, production, packaging, and marketing. The value proposition includes standard pricing, standardized products, and attractive packaging. Key resources include raw materials, capital, equipment, machinery, and labor based on the production process. Customer relationships involve discounts on purchases, although they may not be standardized or applied equally to all customers. Consignment of products, payment terms, and free local delivery services are also provided. Channels of distribution involve direct service and can also utilize agents or souvenir centers. Customer segments include the community in need of the products, as well as agents or resellers and souvenir centers. The cost structure includes production costs and sales expenses. Revenue streams come from cash sales, sales through souvenir centers, and consignment sales

SMEs owners who lack confidence and experience in creating promotional content, designing logos or brand names, and promoting their products through digital media, including social media and e-commerce platforms, can benefit from training in using the Canva application for digital marketing. The goal of this training is to enhance creativity, innovation, and knowledge of marketing content components. The research method employed in this study is Participatory Action Research (PAR).The training activities proceed smoothly, with participants gaining an understanding of offline and online marketing as well as the components of marketing content. Participants are able to use the Canva application effectively, creating logos and product posters. Moreover, they can leverage the results of logo and poster creation to promote their small businesses on WhatsApp statuses and other social media platforms utilized by the SMEs owners