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This research aims to understand how public service media can encourage media entrepreneurship in the society to enrich user innovations as a source of ideas, products, contents, talent and creativity. The assumption is that media entrepreneurs turn users into sources of external creativity and develop user innovations into professional content. This study follows a qualitative approach with a document study of Denmark's public service broadcast and two interviews. Findings indicate that the commitment to quality and professional content prevents managers of PSBs from outsourcing their production to media entrepreneurs, but they trust large media companies as external producers. This research contributes to the field by proposing that public service media can foster media entrepreneurship in a society indirectly and by creating demand for external sources of creativity. Large media companies that are contract-oriented, mediate the process of meeting those demand with media entrepreneurs.Reza Tadayoni is an Associate Professor at the Center for Communication, Media and Information Technologies, at Aalborg University. He holds a MScEE from Danish Technical University, specialised in broadband communication, and holds a PhD from DTU in the field of media convergence. His main research focus is on the ICT development and media convergence. He has participated in a number of Danish, European and international research projects and he has supervised a number of PhD projects and master and bachelor thesis, and he has published +100 of scientific papers and research reports.

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The aim of this paper is to analyse whether the developmental policy model applied for fibre roll-out in Sweden can be used as inspiration for the Danish telecom policy. This is done through a comparison of the two very different policy approaches applied in Denmark and Sweden. A case study on public intervention in the rural Swedish municipality of Almhult is included to illustrate the Swedish model.