This research is motivated by community service activities (student work lectures) carried out by Serang Raya University students, where one of the main targets is to find out how business communication is carried out by MSMEs Onion sticks from Mancak Village and to improve MSMEs to become more advanced. By using qualitative research methods and a case study approach, using Fatimah, who is the founder of this UMKM, and Febby Fitriani as the owner, the author finds that the UMKM Sticks of Mancak Village initially only used interpersonal communication by entrusting their products to stalls. around. Since it was founded in 2015, it was only in 2022 or to be precise after the service activities carried out by Serang Raya University students, this Stick MSME began rejuvenation with new packaging which had a positive impact on increasing product sales. In 2022, MSME Onion Sticks will start selling via the e-commerce Shopee, but with the complexity of e-commerce tools and the need for the latest or additional gadgets, therefore marketing through e-commerce has not run optimally. The SWOT analysis is also attached at the end of the discussion to provide positive input for the MSME Sticks of Mancak Village, particularly, and MSMEs for food products in general

In recent years, Islamic banking has experienced positive developments. With a situation like this, conventional banking will face new competition with the presence of Islamic banks. The competition is in its products, one of which is a payroll service product that can help a companies or institutes pay its employees en masse and efficiently at one time. At this time not only conventional banks have payroll service products, Islamic banks also have payroll service products that can meet the needs of companies or institutes in managing finances whose operating processes are adjusted to Islamic sharia principles.   This study aims to determine the marketing strategies implemented in BNI Syariah, know the concept of the system of marketing payroll service product in BNI Syariah KCP Jababeka-Cikarang and find out obstacles faced by BNI Syariah in implementing the marketing the market strategy of its products. This study uses a qualitative approach, namely field research and library research. Field research, namely data collection techniques with the method of observation, interviews and documentation with marketing staff and customers of BNI Syariah KCP Jababeka-Cikarang so as to get accurate data in the research process. And library research, namely data collection techniques using written sources. Through interviews and observation it can be seen that the marketing strategy carried out by BNI Syariah KCP Jababeka-Cikarang in marketing their Payroll Service products is by using the Marketing Mix 7P (Product, Price, Place, Promotion, People, Process, Physical Evidance), and the concepts applied in its marketing in the form of needs, wants, demands, products, value, costs, satisfaction, exchange and markets. And the type of payroll system used is BNIDirect which is one of a number of financial management service provided by BNI Syariah KCP Jababeka-Cikarang.