Tujuan penelitian ini yaitu untuk menganalisis pengaruh sosialisasi perpajakan terhadap kepatuhan wajib pajak orang pribadi dengan kesadaran wajib pajak orang pribadi sebagai variabel mediasi. Populasi pada penelitian ini adalah Wajib Pajak Orang Pribadi yang telah terdaftar di Kantor Pelayanan Pajak Pratama Semarang Tengah Dua yang berjumlah 10.661 wajib pajak. Perhitungan jumlah sampel menggunakan rumus slovin, sampel yang digunakan dalam penelitian ini adalah sebanyak 100 kuesioner yang disebarkan langsung di KPP Pratama Semarang Tengah Dua atas izin pejabat yang berwenang dalam KPP tersebut. Analisis data menggunakan pendekatan Partial Least Square (PLS) dengan menggunakan program WarpPLS 4.0. Hasil penelitian menunjukkan bahwa variabel sosialisasi perpajakan dapat mempengaruhi kesadaran wajib pajak sebesar 50,4% dan sosialisasi perpajakan, dan kesadaran wajib pajak dapat mempengaruhi kepatuhan wajib pajak sebesar 58,5%. Hasil penelitian menunjukkan bahwa sosialisasi perpajakan berpengaruh positif terhadap kesadaran wajib pajak orang pribadi, sosialisasi perpajakan berpengaruh positif terhadap kepatuhan wajib pajak orang pribadi, kesadaran wajib pajak berpengaruh positif terhadap kepatuhan wajib pajak orang pribadi, serta kesadaran wajib pajak memediasi pengaruh sosialisasi perpajakan terhadap kepatuhan wajib pajak orang pribadi.Kata kunci : Sosialisasi Perpajakan; Kesadaran Wajib Pajak Orang Pribadi; Kepatuhan Wajib Pajak Orang Pribadi
The goal of this study is to examine how personal tax compliance, as mediated by willingness to pay taxes, is affected by taxpayer awareness. 10,661 individual taxpayers who were enrolled with the Central Semarang Two Primary Tax Office made up the study's population. This approach to research is quantitative. The sample for this study, calculated using the Slovin formula, consisted of 100 respondents. Partial Least Square (PLS) data analysis revealed a positive relationship between taxpayer awareness and willingness to pay tax, willingness to pay tax has a positive relationship with taxpayer compliance, and individual taxpayer compliance is positively impacted by taxpayer awareness. Additionally, the impact of individual taxpayer compliance on taxpayer awareness is impacted by willingness to pay taxes.
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