This article presents a framework for evaluating the sustainability qualities of Platform Economy initiatives. It takes into account governance, economic model, technology, data policies, social responsibility and impact. The framework has been tested empirically in a sample of one hundred commons-based peer-to-peer production cases identified in Barcelona. Data collection was based on online ethnography and structured interviews. The results reveal the different levels and tendencies of pro-democratization. It appears that the cases that are more sustainable are also sustainable in other dimensions. The analysis found a correlation between governance and technology and data models, and it further demonstrated that governance is correlated with the economic model. Both results together indicate that the governance of a platform plays a central role in its overall approach.
The platform economy is growing exponentially while creating expectations for its potential to contribute to a sustainable development. However, research aimed at showing the potential contribution of each platform’s business model to sustainable development is needed. The Sustainable Development Goals (SDGs) are driving the policy agenda, but it remains unclear how far they encourage a sustainable platform economy. First, this article aims to study how each different type of platform contributes to sustainable development. Second, it analyses if and how the factors that contribute to the sustainable design of platforms are considered in SDGs. The paper departs from a framework of sustainable democratic qualities of the platform economy that considers governance, economic sustainability, technological and data policies, social responsibility, and external impact dimensions. The study is based on an empirical analysis of 60 platforms. The results show that a sustainable design of a platform economy promotes sustainable development. Furthermore, the contributions of the sustainable dimensions of a platform to SDGs are mainly connected to the impact and responsibility and the economic model, but governance and data dimensions are not present in the SDGs. This suggests that SDGs should improve their digital perspective to intertwine better with the sustainable platforms.
On-demand delivery platforms appropriate ‘freedom’ and ‘flexibility’ discourses with claims such as ‘be your own boss’ and ‘work as much as you want to’. During the COVID-19 pandemic, Deliveroo updated its courier platform application with a ‘free login system’ in Barcelona whereby platform couriers could connect to the platform whenever, wherever, and as often as they wanted to. In this paper, we ask why the introduction of a ‘free login’ system generated even more precarious forms of work, by comparing workforce management systems both before and during the COVID-19 period. We argue that the reason it becomes problematic is rooted in Deliveroo's business model, which is characterised by hiring on-demand, using a piece-rate payment and exercising hard workforce control through algorithmic management.
Abstract:The term "collaborative economy" or "collaborative economy platforms" refers to exchange, sharing, and collaboration in the consumption and production of capital and labor among distributed groups, supported by a digital platform. Collaborative economies' use is growing rapidly and exponentially, creating high expectations of sustainability and their potential to contribute to the democratization of the economy. However, collaborative economy platforms lack a holistic framework to assess their sustainability and pro-democratization qualities. In addition, there is confusion about platforms which present themselves as collaborative when they actually are not, and similar uncertainties and ambiguities are associated with diverse models. To address this confusion, this article provides a framework for assessing the pro-democratic qualities of collaborative economy initiatives. It was applied to 10 cases in the context of the city of Barcelona. The methods used in this study include mapping and typifying 10 collaborative economy cases in the city, structured and in-depth interviews, and a co-creation session. The results indicate the presence of several modalities for favoring democratic values in a collaborative economy.
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