No abstract

Marinas are known to be features related to nautical tourism. Nevertheless, the responsibility of managers does not lie solely on providing accurate services to boats, seafarers and visitors. Thus, an effective management should include other factors, because marinas are embodied in a singular space, with links to diverse nature. Landscape, known as the relationship between people and their environment, represents a set of these links. In this paper, we attempt to delve into the marina management and landscape. Firstly, a targeted exploration of the main issues related to the management of marinas was accomplished. Secondly, based on the previous items, a screening was carried out from a landscape viewpoint with the aim to stablish which elements of marina’s management are significant when tackling landscape. The results indicated that there is a concern with environmental aspects, specifically, on issues related to marine pollution and water quality. However, the determination of the main management-related issues, valued from a landscape perspective, may provide the main issues that need to be addressed in decision-making processes, incorporating the landscape dimension. Thus, we have attempted to understand and discuss how the landscape should be considered in marina management as a potential competitive advantage.

Culture and heritage are relevant elements in the marinas’ landscape, and they could be competitive advantages in the management of these maritime facilities. This paper explores the marinas’ cultural heritage and cultural landscape, and it attempts to deep into the relationship between them. The identification and evaluation of these elements represents a main stage. It is also proposed three relationship models, ranging from integration, to strengthen and evolution, which enhance the image of the marina and its environment.

Marinas are maritime features related to nautical tourism. The contemplation of pleasant surroundings acquires great importance in achieving this leisure character. The European Landscape Convention undertakes the necessity of integrating landscape into the planning policies. Thus, the marina’s management decision-making processes should reflect this awareness of the landscape. However, the landscape evaluation has not been appropriately considered despite its importance. This research attempts to introduce an initial framework to evaluate this influence, highlighting the strengths and weaknesses of the different subjects. For this purpose, the most significant elements of the marina management related to the landscape were rated, both from management and landscape perspectives. Two expert panels from Spain were used: 23 experts evaluated the above elements following the Delphi method, and 17 weighted the main management activities using DHP. Results show that there is a lack of concern for the landscape. Managers tend to consider physical conditions, whereas subjective conditions are relegated to the background. In this respect, this methodology provides the first stage for the landscape/management relationship, helping managers identify the main topics and prioritize related actions.

Assigning a monetary value to a landscape improves its importance. It helps to realize the magnitude of the benefits that can be obtained and represents the basis for applying protection and improvement policies. As a case study, we considered Marina del Este, located on the Spanish Southern Mediterranean coast, characterized by the presence of protected natural areas of great value and a rugged coastline beautiful to sailors. This study applies the analytic multicriteria valuation method (AMUVAN) to estimate the landscape’s economic contribution. This method combines the analytic hierarchy process and discounted cash flow analysis. A total of 16 participants were considered, all with knowledge about the marina, which included areas of the marina management, management organizations with competencies in the marina environment, commercial operation, and university professors. They weighted the importance of landscape concerning the rest of the marina activities, use versus non-use values, and the components of the total economic value (TEV) of the landscape within marinas as a natural asset. Results expressed that the landscape may reach a value of around 16.3 million euros. It represents more than 3000% of the value of the marina’s profit and loss account. A detailed analysis of the components of the TEV makes it possible to propose strategies to improve the economic value of the landscape.