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Richard Gyrd-Jonesis employed at both Griffi th University and Copenhagen Business School. Most recently, he was the coordinator of the MSc programme in Marketing Communications Management in Copenhagen. His main areas of research are brand management, corporate branding and stakeholder relations. His most recent research focuses on safeguarding brand value and issues around the implementation of branding strategies at a managerial level. He is particularly interested in the interplay between branding, corporate strategy and innovation in a multi-stakeholder perspective.

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