Dr Tony Renshaw has been involved in research and consultancy using eyetracking and holds a PhD in this area. He has been responsible for the development of new and improved eyetracking metrics. Tony graduated from Loughborough University in Chemistry and Management Studies and has held a variety of senior positions within REACT Centre Limited and the Services Division of ICL. He is now Director of Usability North at Leeds Metropolitan University. Richard StevensRichard Stevens is a Senior Lecturer and Teacher Fellow in the Music, Sound and Performance Academy at Leeds Metropolitan University. As a Composer, Sound Designer, and Sound Artist his work explores the connections between audio and visual perception. His research interests include film sound, sound and music in interactive games, and the use of eyetracking technology for game analysis and interaction. TOWARDS UNDERSTANDING ENGAGEMENT IN GAMES: AN EYETRACKING STUDY SUMMARY ABSTRACTIn today"s fast moving consumer environment, electronic gaming through consoles, the Internet and Web 2.0 has fundamentally changed the way in which players expect to interact with and gain satisfaction from their media and entertainment sources. This paper aims to report research undertaken in developing improved understandings of games player interaction. The primary scope of this work is limited to obtaining new and unique insights into player involvement and experience within electronic gaming. From analysis using computerised eyetracking solutions, investigations into a range of techniques to determine which in addition, to providing signifiers of satisfaction, engagement or immersion, provide the evaluators with a detailed, re-playable record of how the player has interacted with the game. As well as the immediate applications for play testing this monitoring methodology also allows exploration of aspects related to usability, improved games level learning and recognition of new inherent commercial opportunities. STRUCTURED ABSTRACTPurpose -The purpose of this paper is to report research undertaken in developing improved understandings of games player interaction, with scope limited to obtaining new and unique insights into player involvement and experience within electronic gaming.Design/methodology/approach -The research presented within this paper is designed to provide evaluators with a detailed eyetracking approach how a player interacts with a game. The research also explores a variety of techniques designed to explore user/player insights into interaction, through consideration of user satisfaction, engagement or immersion. It is postulated by the authors that from this methodology insights related to usability, improved games level learning commercial opportunities based around in-game advertising, will be better understood.Findings -Whilst the data analysed in this limited pilot is it is perhaps too early to draw firm conclusions, it is concluded that it is technically possible to configure the Eye-Tracker and ancillary equipment to record the eye movements of ...

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