The research aims to: (a) identify the types of non-state social protection services the Ghana COVID-19 Private Sector Fund provides; and (b) assess the extent to which the Fund is a catalyst for creating impactful shared value. Methodology: Content analysis and semi-structured interviews were performed. Conclusions: To a reasonable degree, the Fund meets the principles of impactful initiatives for creating shared value in society. The study recommends that the shared value concept should be delineated and added as the sixth principle for impactful initiatives.

In 2020, the private sector in Ghana established the Ghana COVID-19 Private Sector Fund to pool resources to, among others, construct the country’s first infectious disease centre in response to the COVID-19 pandemic. This research aims to: (a) identify the factors that enabled the decisions of private corporate managers to contribute to non-state social protection through the Fund; and (b) explore how wise their decisions to contribute to non-state social protection through the Fund are. Methodology: Content analysis and semi-structured interviews were performed. Conclusion: Based on the factors identified in this research, the decisions of the private sector to establish and contribute to the Fund were informed by wisdom. The research validates the wise management decision-making model and the assertion that managers need to take decision based on wisdom when they are confronted with wicked problems.

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